The Japanese press uses a press club structure known as the Kisha. According to Nihon Shinbun Kyokai Editorial Affairs Committee, the Kisha is described as a, "voluntary institution for news-gathering and news-reporting activities".
The question to ask is how voluntary is this club?
Japan has always been shrouded by political scandals such as the 1970 oil crises. Such scandals have always been uncovered and reported on by western media groups as opposed to their own media institutes.
The reasons behind this come down to how these press groups work internally. On the surface, the information cartel in Japan works in a similar way to that of the Western world, with a small but powerful group of conglomerates vetting and deciding what makes news.
In Japan, the Kisha is over seen by the L.D.P, the ruling government body. The freedom of the press in Japan is guaranteed by constitutional law and therefore they are not allowed to interfere with what is produced.
This is all theoretical because in practise you actually have the press clubs being run by the government through what can only be described as blackmail and bribery.
As well as the press offices being rented out by the government to the Kisha at extremely competitive prices, the Kisha are given prime access to all political press conferences and information unavailable to those outside this realm.
In return the government’s request is simple, no bad press can be written about the political affairs of the Japanese government. To secure this request, the government will black-list any members found writing anything that doesn’t shed them in a positive light.
To be blacklisted would equate to definite closure of an individual press group not meeting these standards.
Unlike our journalists and reporters looking for the big scoop to win them presidency among their peers, the journalists in Japan will do anything to keep favour with the government that effectively tie their hands.
The only time the government is written about in a bad light is after the other individual papers had already written about it and then the Kisha reports only on already in circulation old news.
So yes, it’s fair to say the Kisha is a voluntary form of news gathering in as much as no one forces them to be part of the kisha. But without being part of it you won’t get cheap office space nor will you gain access to the information that your competitors don’t have. Whether in the western world or Japan it is safe to say due to the competitive nature of the press, a paper would not survive without these factors.
Wednesday, 5 December 2007
Thursday, 29 November 2007
Nuclear submarine news assignment (8)
An emergency operation is taking place after a nuclear-powered submarine collided with a tugboat at around three am this morning.
The incident, which occurred in Vandrem navel base dockyard has left two people injured.
The dockyard and naval base have been evacuated as investigations continue into the cause of the incident.
There has so far been no release of the radioactive material into the river Musse but engineers have said there is a risk surrounding the submarine itself.
Mandovia Naval Commander Simeon Gadd said, “The leak is restricted to a small area within the submarine itself. There is no danger whatsoever of a nuclear explosion but people should stay in their homes.”
The submarine was not carrying any nuclear weapons was berthed at the North end of the dockyard when the collision occurred.
Radioactive fission products are being released from the submarines nuclear reactor and will be carried downwind. One of the materials is radioactive iodine.
Mr. Gadd added, “The concentration of the materials and the radiation resulting from them decreases rapidly with increasing distance from the submarine.”
As a precaution, residents within two kilometres of the base have been issued with Potassium Iodate tablets, and are advised to take them immediately to protect against the absorption of radioactive iodine into the body.
Residence within this radius, are also advised to stay indoors with doors and windows closed. People are also asked not to collect their children from school, instead they will be looked after by the school authorises until further notice.
For further information residents of Vandrem should listen for updates on the radio or TV of visit the city council website; VandremCityCouncil.com.
word count 275
The incident, which occurred in Vandrem navel base dockyard has left two people injured.
The dockyard and naval base have been evacuated as investigations continue into the cause of the incident.
There has so far been no release of the radioactive material into the river Musse but engineers have said there is a risk surrounding the submarine itself.
Mandovia Naval Commander Simeon Gadd said, “The leak is restricted to a small area within the submarine itself. There is no danger whatsoever of a nuclear explosion but people should stay in their homes.”
The submarine was not carrying any nuclear weapons was berthed at the North end of the dockyard when the collision occurred.
Radioactive fission products are being released from the submarines nuclear reactor and will be carried downwind. One of the materials is radioactive iodine.
Mr. Gadd added, “The concentration of the materials and the radiation resulting from them decreases rapidly with increasing distance from the submarine.”
As a precaution, residents within two kilometres of the base have been issued with Potassium Iodate tablets, and are advised to take them immediately to protect against the absorption of radioactive iodine into the body.
Residence within this radius, are also advised to stay indoors with doors and windows closed. People are also asked not to collect their children from school, instead they will be looked after by the school authorises until further notice.
For further information residents of Vandrem should listen for updates on the radio or TV of visit the city council website; VandremCityCouncil.com.
word count 275
Text or photo? Which holds the greater power for public enlightenment?
Increasingly, newspapers, and in particular the tabloids are using photographic imagery as a way of highlighting a story that will attract readers to buy their paper. A photograph appeals to our emotions, and in many cases is a powerful tool, which can make an event far more memorable than the written accounts we read.
Journalists, it is said, are the eyes and ears of the public, therefore a photo captures a singular moment, and when we remove the use of digital enhancement from this equation, stands as evidential material, which in effect freeze frames a moment in history.
Therefore becoming an important tool for people who weren’t present at a particular event or incident. A photo in this context becomes a visual aid that acts as a window into somewhere most people would not have otherwise had access to.
Even broadsheet press such as the Guardian, have taken to producing a double page spread of photography which highlights an event or informs us of an interesting lens captured moment. The text in such articles takes a back seat. After all, it is said, a picture speaks a thousand words,the question to ask however is, are the correct words being spoken?
Without words, what is a photograph more than a vague moment in time, capturing what Henri Cartier Bressom describes as the ‘decisive moment.’ What is this decisive moment when open to incredible interpretation socially, and increasing manipulation technologically?
“In the newspaper, photographs have no meaning independent of their relationship to the words, graphic elements and other factors in the display which surround and penetrate them”. (Journalism and Popular Culture extract from Hall, 1973; 185.)
A photo in any shape or form takes a moment out of context, and alone, contains no past or future evidence of what made up the essence of that singular moment. The poignancy of heart breaking images of war torn families and devastation wreaked by floods and fires, yes, plays a part in fuelling human emotion, but without the text, which will bring the picture into line contextually, the photo remains just that, a timely and framed moment, worthless as anything more than a visual news aid.
379 words
Journalists, it is said, are the eyes and ears of the public, therefore a photo captures a singular moment, and when we remove the use of digital enhancement from this equation, stands as evidential material, which in effect freeze frames a moment in history.
Therefore becoming an important tool for people who weren’t present at a particular event or incident. A photo in this context becomes a visual aid that acts as a window into somewhere most people would not have otherwise had access to.
Even broadsheet press such as the Guardian, have taken to producing a double page spread of photography which highlights an event or informs us of an interesting lens captured moment. The text in such articles takes a back seat. After all, it is said, a picture speaks a thousand words,the question to ask however is, are the correct words being spoken?
Without words, what is a photograph more than a vague moment in time, capturing what Henri Cartier Bressom describes as the ‘decisive moment.’ What is this decisive moment when open to incredible interpretation socially, and increasing manipulation technologically?
“In the newspaper, photographs have no meaning independent of their relationship to the words, graphic elements and other factors in the display which surround and penetrate them”. (Journalism and Popular Culture extract from Hall, 1973; 185.)
A photo in any shape or form takes a moment out of context, and alone, contains no past or future evidence of what made up the essence of that singular moment. The poignancy of heart breaking images of war torn families and devastation wreaked by floods and fires, yes, plays a part in fuelling human emotion, but without the text, which will bring the picture into line contextually, the photo remains just that, a timely and framed moment, worthless as anything more than a visual news aid.
379 words
student protests (7)
Angry students barricaded themselves into their university administration building last Thursday in protest over increasing top up fees.
In response to the protests, a meeting has been agreed to discuss the student concerns. Mary Monkton head of communications at the university said, “The vice- chancellor has agreed to meet representatives of the union next week.”
Police were called to the University of Runningham when security staff found evidence of intruders in the building.
A group of six students were found to have barricaded themselves into the vice chancellors office in an attempt to show how serious the issues surrounding student finance has become.
Amanda Donne, president of the university union said, "we are furious that this college has decided to charge the maximum £3000 in top up fees. The average student in the UK is already £15,000 in the red when they finish their degree and this is only going to get worse.”
She went on to explain how students had been lobbying the vice chancellor for weeks and that so far he had refused to meet them. The protest was a final stand by, “certain members of the student body who obviously felt strong enough about this that they decided to take positive action”.
The six students who have not been named are all believed to be studying fine art at the university
A police spokesperson confirmed that after some negotiation the students emerged and were taken to Woolley Green police station where they were later released without charge.
Since September 2006 annual tuition fees for fulltime undergraduates in England and Northern Ireland have increased from a flat rate of £1,175 to anything up to £3,000.
In theory these ‘differential fees’ means universities can charge anything between £0and £3000. Governmental discussions have taken place whether moves should be made to raise this £3,000 limit after 2010.
308 words
In response to the protests, a meeting has been agreed to discuss the student concerns. Mary Monkton head of communications at the university said, “The vice- chancellor has agreed to meet representatives of the union next week.”
Police were called to the University of Runningham when security staff found evidence of intruders in the building.
A group of six students were found to have barricaded themselves into the vice chancellors office in an attempt to show how serious the issues surrounding student finance has become.
Amanda Donne, president of the university union said, "we are furious that this college has decided to charge the maximum £3000 in top up fees. The average student in the UK is already £15,000 in the red when they finish their degree and this is only going to get worse.”
She went on to explain how students had been lobbying the vice chancellor for weeks and that so far he had refused to meet them. The protest was a final stand by, “certain members of the student body who obviously felt strong enough about this that they decided to take positive action”.
The six students who have not been named are all believed to be studying fine art at the university
A police spokesperson confirmed that after some negotiation the students emerged and were taken to Woolley Green police station where they were later released without charge.
Since September 2006 annual tuition fees for fulltime undergraduates in England and Northern Ireland have increased from a flat rate of £1,175 to anything up to £3,000.
In theory these ‘differential fees’ means universities can charge anything between £0and £3000. Governmental discussions have taken place whether moves should be made to raise this £3,000 limit after 2010.
308 words
Friday, 23 November 2007
Conor Nolan, bringing PR buzz back!
I was beginning to think that I would be better off swapping over to journalism instead of continuing with the public relations course, as I thought I may get more out of it in regards to improving on my writing. However, after Friday’s lecture with Conor Nolan my mind has been changed. I am now, officially excited about the world of public relations again.
Although he had the ability to make it sound easy to get to the top of the game he is obviously in, Conor is definitely coming from a place I inspire to be part of.
Conor told us how he believed in the age old advice of keeping things simple, working out the who, what, why, where, and when was half the struggle in using PR as a tool, which, if used correctly has the ability to effectively manipulate the world of press.
We went on to look at some of the main masters and players in the worlds of pr and press. I was ashamed to admit that although I knew some of the names, I didn’t really know what they did. I realise I need to look into such people in more depth to keep up to date with people and the circles they move in.
I am going to check out some of the music magazines that Conor suggested such as Music Week, as I am very interested in music related pr. After Conors talk I would also like to learn more about celebrity endorsements and advertising pr.
Conor talked a bit about his background and the fact he has now chosen to settle in Cornwall, working as an editorial consultant for the Daily Mirror, as well as writing for Cornwall and Devon media group and PR Adviser to Cornwall Film, a far cry from some of the more colourful jobs he has undertaken.
Conor shared with us a few case studies to demonstrate some of his past work. These included the classical group Bond ,and the campaign that was used to spice up their part in what Conor described as a “saturated market.” Conor explained how the photographer, Bob Carlos Clarke, notorious for his sex sells erotic photography, was commissioned to take pictures worthy of getting the girls back in the papers, success was evident in, among others, a double page spread in the Sunday Express.
Conor, who is also a director for Concept nightclubs, which includes The Embassy in London. The club is a favourite haunt for many footballers and wanna-be footballer’s wife. It’s also a favourite with the Royals. Conor explained the lengths he would go to get the club named checked in papers, whether it be tagged with drunken photos, or named as hospitality caters at events such as Live Earth or Party In The Park. This is evidence to suggest that the biggest successes in pr, are those that find their way in to the press.
One of Conors other successes came in the form of his time working for Harrods. Harrods, which is a Mecca for bargain hunters when it comes to their twice yearly sale, is always opened by a well known personality, these have in the past included Enrique Igesias, Holly Valance, Lucy Lui and Brittany Murphy amongst others. Conor was responsible for securing these people, as well as over seeing the pr of the event, which always saw press coverage reach as globally as Asia, Australian and Japan.
Since 2002 Conor has been personal publicist to ex Neighbours actress and singer Holly Valance.Conor admitted to it not being the easiest job with someone he describes as “hard work’’ but a success non the less. Conor went on the explain how he mounted a campaign to get Ms valance,an actress who openly admits to hating showbiz bashes, back into the limelight. The campaign included restyling her from bikini babe to vintage sophisticate, as well as a cleverly executed appearance at the Edinburgh Film Festival.
Conor concluded by telling us that pr is the art of managing people, this can include the media or the public. It is a matter of transactions, and giving someone something they desire, or possibly making them want something they didn’t know they wanted. The relationships and contacts you develop along the way are vital to secure successful public relation campaigns.
I am not one of those people who is impressed easily, but I have to admit Mr Nolan did a might fine job of inspiring me to get to the top of the pr ladder, and I for one really don’t mind starting at the bottom step to get there.
Although he had the ability to make it sound easy to get to the top of the game he is obviously in, Conor is definitely coming from a place I inspire to be part of.
Conor told us how he believed in the age old advice of keeping things simple, working out the who, what, why, where, and when was half the struggle in using PR as a tool, which, if used correctly has the ability to effectively manipulate the world of press.
We went on to look at some of the main masters and players in the worlds of pr and press. I was ashamed to admit that although I knew some of the names, I didn’t really know what they did. I realise I need to look into such people in more depth to keep up to date with people and the circles they move in.
I am going to check out some of the music magazines that Conor suggested such as Music Week, as I am very interested in music related pr. After Conors talk I would also like to learn more about celebrity endorsements and advertising pr.
Conor talked a bit about his background and the fact he has now chosen to settle in Cornwall, working as an editorial consultant for the Daily Mirror, as well as writing for Cornwall and Devon media group and PR Adviser to Cornwall Film, a far cry from some of the more colourful jobs he has undertaken.
Conor shared with us a few case studies to demonstrate some of his past work. These included the classical group Bond ,and the campaign that was used to spice up their part in what Conor described as a “saturated market.” Conor explained how the photographer, Bob Carlos Clarke, notorious for his sex sells erotic photography, was commissioned to take pictures worthy of getting the girls back in the papers, success was evident in, among others, a double page spread in the Sunday Express.
Conor, who is also a director for Concept nightclubs, which includes The Embassy in London. The club is a favourite haunt for many footballers and wanna-be footballer’s wife. It’s also a favourite with the Royals. Conor explained the lengths he would go to get the club named checked in papers, whether it be tagged with drunken photos, or named as hospitality caters at events such as Live Earth or Party In The Park. This is evidence to suggest that the biggest successes in pr, are those that find their way in to the press.
One of Conors other successes came in the form of his time working for Harrods. Harrods, which is a Mecca for bargain hunters when it comes to their twice yearly sale, is always opened by a well known personality, these have in the past included Enrique Igesias, Holly Valance, Lucy Lui and Brittany Murphy amongst others. Conor was responsible for securing these people, as well as over seeing the pr of the event, which always saw press coverage reach as globally as Asia, Australian and Japan.
Since 2002 Conor has been personal publicist to ex Neighbours actress and singer Holly Valance.Conor admitted to it not being the easiest job with someone he describes as “hard work’’ but a success non the less. Conor went on the explain how he mounted a campaign to get Ms valance,an actress who openly admits to hating showbiz bashes, back into the limelight. The campaign included restyling her from bikini babe to vintage sophisticate, as well as a cleverly executed appearance at the Edinburgh Film Festival.
Conor concluded by telling us that pr is the art of managing people, this can include the media or the public. It is a matter of transactions, and giving someone something they desire, or possibly making them want something they didn’t know they wanted. The relationships and contacts you develop along the way are vital to secure successful public relation campaigns.
I am not one of those people who is impressed easily, but I have to admit Mr Nolan did a might fine job of inspiring me to get to the top of the pr ladder, and I for one really don’t mind starting at the bottom step to get there.
Does the tabloid newspaper have a place in a modern day public sphere?
Habermas`s bourgeois public sphere was initially set up as a arena for mass communication and exchange of information that would inform and enlighten its publics.
The broadsheet newspaper fits in best with this definition, as the broadsheet readership still retains many of the characteristics distinctive with the bourgeois classes; professional people with possible political and economical agendas. Although the broadsheet is what people refer to as the ‘real paper’ it is infact the tabloid that falls into favour.
In our celebrity and entertainment driven society people are looking for light relief and are thirsty for gossip of the rich and famous. People are more interested in what the inside of a politician’s house looks like, rather than the political promises he or his constituency can offer.
The tabloid gives the audience inclusion; it gives people an institution to focus on that contains common ground.
It is published to be consumed quickly and uses language that is common to the masses.
The two-way exchange means attributed to the tabloid style means we are given the sense of our opinion being of value. When viewed in this context, could the tabloid actually be the media tool to generate a modern day public sphere?
Socially, our priorities have changed as consumers, our tastes in what we digest has taken a celebrity spin with politics and religion taking a back seat. Even the monarchy is easier digested in a celebrity context. Be it Prince Harry being photographed falling out a club at two in the morning, or the sensationalism of Diana’s death and the subsequent court hearings.
It is true to say that the tabloid newspaper has no place in Habernas`s definitions of what the public sphere was, a place dominated by men of upper class with a business or political agenda. If however we take the public sphere as an arena for information to reach and be discussed by the masses, I think it would be fair to say that in the celebrity obsessed world we live in, the tabloid is a very true representation of the audiences that a modern day public sphere strives to reach.
354 words
The broadsheet newspaper fits in best with this definition, as the broadsheet readership still retains many of the characteristics distinctive with the bourgeois classes; professional people with possible political and economical agendas. Although the broadsheet is what people refer to as the ‘real paper’ it is infact the tabloid that falls into favour.
In our celebrity and entertainment driven society people are looking for light relief and are thirsty for gossip of the rich and famous. People are more interested in what the inside of a politician’s house looks like, rather than the political promises he or his constituency can offer.
The tabloid gives the audience inclusion; it gives people an institution to focus on that contains common ground.
It is published to be consumed quickly and uses language that is common to the masses.
The two-way exchange means attributed to the tabloid style means we are given the sense of our opinion being of value. When viewed in this context, could the tabloid actually be the media tool to generate a modern day public sphere?
Socially, our priorities have changed as consumers, our tastes in what we digest has taken a celebrity spin with politics and religion taking a back seat. Even the monarchy is easier digested in a celebrity context. Be it Prince Harry being photographed falling out a club at two in the morning, or the sensationalism of Diana’s death and the subsequent court hearings.
It is true to say that the tabloid newspaper has no place in Habernas`s definitions of what the public sphere was, a place dominated by men of upper class with a business or political agenda. If however we take the public sphere as an arena for information to reach and be discussed by the masses, I think it would be fair to say that in the celebrity obsessed world we live in, the tabloid is a very true representation of the audiences that a modern day public sphere strives to reach.
354 words
Wednesday, 21 November 2007
Kirstie Newton Cornwall Today Editor (7)
"Don’t turn your nose up at regional journalism," was Kirstie Newton Editor of Cornwall Today, strongest piece of advice during a lecture with level one journalism students.
Kirstie, originally from Grimsby revealed that she didn’t think you had to originate from Cornwall to be passionate about the region, and that over the past year as editor of the magazine she felt she had really, "pounded a patch in Cornwall."
When starting out, she had every intention of finding her way in London because she thought it to be the place to find fame and fortune. But now she loves the sense of community spirit she gets from living and working in Cornwall.
Previously working on the Devon Today magazine, and moving to Cornwall just over a year ago, Kirstie has found herself drawing on many of her previous contacts when it comes to sourcing information for new features.
During the past year Kirstie has increased the amount of pages contained in the magazine by 40 which now means the magazine contains 216 pages. She is confident in the team she has working with her this includes only two on her in-house editorial team, but the magazine employs a large amount of freelance journalists, photographers and graphic designers.
Cornwall Today covers many topics including food, art, leisure, wildlife and sport. However, the biggest draw for readers are the stories containing a human interest angle.Kirstie admitted to thinking this is one of the winning formulas that the magazine contains.
Cornwall Today appeals mostly to middle to upper-class readers with expendable income, and although the magazine does have readers living within the county, many are people with outside interests, second homes or chose regularly to visit Cornwall on holiday.
Kirstie's background, previous to magazines, was in daily newspapers, she feared that she would have huge gaps between deadlines with nothing to fill her time with. This turned out to not be the case and she finds the majority of the time that there is not enough time in the month.
Although Kirstie prefers magazine style journalism, she knows her news background was invaluable grounding in both spotting a stories and writing tight copy.
She loves the fact that although still writing with your readership in mind, writing for a magazine allows you to write what you’re passionate about instead of writing about, "manufactured material because the T.V calls it news."
Kirstie, originally from Grimsby revealed that she didn’t think you had to originate from Cornwall to be passionate about the region, and that over the past year as editor of the magazine she felt she had really, "pounded a patch in Cornwall."
When starting out, she had every intention of finding her way in London because she thought it to be the place to find fame and fortune. But now she loves the sense of community spirit she gets from living and working in Cornwall.
Previously working on the Devon Today magazine, and moving to Cornwall just over a year ago, Kirstie has found herself drawing on many of her previous contacts when it comes to sourcing information for new features.
During the past year Kirstie has increased the amount of pages contained in the magazine by 40 which now means the magazine contains 216 pages. She is confident in the team she has working with her this includes only two on her in-house editorial team, but the magazine employs a large amount of freelance journalists, photographers and graphic designers.
Cornwall Today covers many topics including food, art, leisure, wildlife and sport. However, the biggest draw for readers are the stories containing a human interest angle.Kirstie admitted to thinking this is one of the winning formulas that the magazine contains.
Cornwall Today appeals mostly to middle to upper-class readers with expendable income, and although the magazine does have readers living within the county, many are people with outside interests, second homes or chose regularly to visit Cornwall on holiday.
Kirstie's background, previous to magazines, was in daily newspapers, she feared that she would have huge gaps between deadlines with nothing to fill her time with. This turned out to not be the case and she finds the majority of the time that there is not enough time in the month.
Although Kirstie prefers magazine style journalism, she knows her news background was invaluable grounding in both spotting a stories and writing tight copy.
She loves the fact that although still writing with your readership in mind, writing for a magazine allows you to write what you’re passionate about instead of writing about, "manufactured material because the T.V calls it news."
Running story (6)
Drugs close to the value of £50.000 has been seized following a fatal crash in Moonville last night.
An accident involving a police car and another vehicle has left one man dead and a policeman seriously injured.
PC Rodgers, who is in a comfortable condition, was on a 999 call when the incident occurred at the junction of Scar Road and the High Street.
A rucksack, found in the Golf, containing both cannabis and cocaine which had a street value of £30.000 and £17,000 respectively has been taken away by the drugs squad.
The VW, is thought to have gone out of control when it saw the police car. Detective Chief Superintendent Angelica Stripes said, “It looks as if the driver, who was carrying a substantial amount of drugs in his car, may have panicked when he saw the blue light.”
The police car crashed into a monument and the other car hit the front of the video shop.
Two police cars and two ambulances attended the incident. Pc Rodgers was taken to St Monty’s Hospital and was treated for concussion, and a fracture to the nose and leg.
The driver of the Golf, also taken hospital was certified dead on arrival, a post mortem is being carried out but the identity of the driver has yet to be established.
PC Rodgers has been suspended on full pay, which is normal procedure when a police vehicle is involved. An internal inquiry has been launched.
The traffic was diverted for two hours following the incident, and a police helicopter was used to search for the passenger of the car who was seen running from the scene before emergency services arrived.
The man has been described as slim, short and around five feet tall with a pale complexion and dark spikey hair. He was wearing red converse shoes, skinny jeans and a brown leather bomber jacket.
“We would like members of the public to come forward if they have seen the man. We suspect that he is local and perhaps known to drug users in the area,” added DCS Stripes
The police hotline for this incident is Moonville 212121.
Word count (323)
An accident involving a police car and another vehicle has left one man dead and a policeman seriously injured.
PC Rodgers, who is in a comfortable condition, was on a 999 call when the incident occurred at the junction of Scar Road and the High Street.
A rucksack, found in the Golf, containing both cannabis and cocaine which had a street value of £30.000 and £17,000 respectively has been taken away by the drugs squad.
The VW, is thought to have gone out of control when it saw the police car. Detective Chief Superintendent Angelica Stripes said, “It looks as if the driver, who was carrying a substantial amount of drugs in his car, may have panicked when he saw the blue light.”
The police car crashed into a monument and the other car hit the front of the video shop.
Two police cars and two ambulances attended the incident. Pc Rodgers was taken to St Monty’s Hospital and was treated for concussion, and a fracture to the nose and leg.
The driver of the Golf, also taken hospital was certified dead on arrival, a post mortem is being carried out but the identity of the driver has yet to be established.
PC Rodgers has been suspended on full pay, which is normal procedure when a police vehicle is involved. An internal inquiry has been launched.
The traffic was diverted for two hours following the incident, and a police helicopter was used to search for the passenger of the car who was seen running from the scene before emergency services arrived.
The man has been described as slim, short and around five feet tall with a pale complexion and dark spikey hair. He was wearing red converse shoes, skinny jeans and a brown leather bomber jacket.
“We would like members of the public to come forward if they have seen the man. We suspect that he is local and perhaps known to drug users in the area,” added DCS Stripes
The police hotline for this incident is Moonville 212121.
Word count (323)
Assignment (6)
A fatal car crash in the centre of Moonville has left one man dead and a policeman seriously injured.
The accident, which involved a police vehicle and a red Golf occurred at midnight last night at the junction of Scar road.
An eyewitness said the police car hit a war memorial and the other vehicle hit the front of the video shop. A passenger of the Golf was seen running away before emergency services had arrived.
“I was leaving work when I heard a squealing of brakes and two crashes, the second much louder than the first,” said Josephine Rockwell, 31.
Police confirm that the driver of the Golf was certified dead on arrival, a rucksack removed from the vehicle is currently in possession of the drugs squad.
The police driver, PC Steve Rodgers, was taken to St Montys Hospital he is been was treated for concussion and a fracture of the nose and leg, he is said to be in a comfortable condition.
The accident, which involved a police vehicle and a red Golf occurred at midnight last night at the junction of Scar road.
An eyewitness said the police car hit a war memorial and the other vehicle hit the front of the video shop. A passenger of the Golf was seen running away before emergency services had arrived.
“I was leaving work when I heard a squealing of brakes and two crashes, the second much louder than the first,” said Josephine Rockwell, 31.
Police confirm that the driver of the Golf was certified dead on arrival, a rucksack removed from the vehicle is currently in possession of the drugs squad.
The police driver, PC Steve Rodgers, was taken to St Montys Hospital he is been was treated for concussion and a fracture of the nose and leg, he is said to be in a comfortable condition.
Tuesday, 20 November 2007
Does journalism fully follow its principle norm? (6)
According to J.McManus, the principle norm of journalism is that of public enlightenment. This means the primary aim for any form of journalism is to inform its readers on current affairs. It should also culturally and socially better our society by keeping consumers fully informed.
“At most newspapers, the proportion of the budget that goes into reporting is well below 20 per cent,” (Squires. 1993). Therefore if the main aim of journalism is to enlighten surely far more money would need to be driven into the discovery and development of news production itself.
According to McManus about 70 per cent of the average newspaper is advertising.”
During a level one lecture regarding the editorial production of Cornwall Today magazine, Editor Kirsty Newton informed us that at least 40 percent of the magazine had to be used for advertising space. If magazines are losing copy to make room for adverts its impossible to say its principle norm is being fully followed.
It is accepted that the principle norm in business is maximum profit over an indefinite period ( Main and Baird. 1981)
On looking at McManus’ model of commercial news production, we can see that news is mostly determined by outside influences. These outside influences, be it from investors or from consumers, can help determine the growth and staying power of a news company as a whole.
Public enlightenment is only a very small amount of what the journalistic tool actually does. It is fair to say that it’s impossible to follow the principle norms in journalism if the principle norms of business are not first followed, for without financial backing and targeted attraction of the right audiences, it’s impossible to even start to enlighten consumers.
“At most newspapers, the proportion of the budget that goes into reporting is well below 20 per cent,” (Squires. 1993). Therefore if the main aim of journalism is to enlighten surely far more money would need to be driven into the discovery and development of news production itself.
According to McManus about 70 per cent of the average newspaper is advertising.”
During a level one lecture regarding the editorial production of Cornwall Today magazine, Editor Kirsty Newton informed us that at least 40 percent of the magazine had to be used for advertising space. If magazines are losing copy to make room for adverts its impossible to say its principle norm is being fully followed.
It is accepted that the principle norm in business is maximum profit over an indefinite period ( Main and Baird. 1981)
On looking at McManus’ model of commercial news production, we can see that news is mostly determined by outside influences. These outside influences, be it from investors or from consumers, can help determine the growth and staying power of a news company as a whole.
Public enlightenment is only a very small amount of what the journalistic tool actually does. It is fair to say that it’s impossible to follow the principle norms in journalism if the principle norms of business are not first followed, for without financial backing and targeted attraction of the right audiences, it’s impossible to even start to enlighten consumers.
Friday, 16 November 2007
Make your art buying as easy as ABC (rewritten from original press release)
A new and exciting Art Buyer Credit scheme is being launched by West Midlands Arts in time for Christmas. The scheme is to enable people to buy art, craft and photography from across the region with the added attraction to ‘Buy now, pay later.’
Sally Luton Chief Executive of West Midlands Art explains, “Art Buyers Credit makes Christmas shopping for works of art as easy as ABC. People can buy distinctive and thoughtful gifts in local galleries, and won’t have to pay for them until October. This is a great opportunity to give or receive an original work of art.”
All together there are Ten galleries that are joint members of the scheme. All have been selected for their professional presentation and the quality of work they exhibit.
The manager of Mac Gallery in Birmingham, Greg Albright jumped at the chance of joining the scheme and was in fact among the first to do so. Greg said, “Staff will be available at our grand Christmas light switch on to explain the scheme to interested shoppers, we are all very excited by the fact most of the work at Mac will be available to buy on the scheme.”
Clare Smith, whose work is currently on show at Mac commented, “We love the idea of our work being a cherished gift, this scheme makes this idea a reality.”
The striking photographic work from Clare Smith and John Hodgett exhibition ‘Near Infinity’ is currently on sale with prices ranging from £400 upwards. Clare’s work focuses on the relationship between land and horizon. Where as Johns work, uniquely mounted on aluminium, records the smallest of details found with in surfaces and texture.
Pieces by the winner of Broadfield House scholarship studio 2000, Joye Colbeck, can be currently found at Broadfield House Glass Museum. Joye, who for the past year has been the resident glassmaker at the museum specialises in Graal and Cameo techniques. Joye’s pieces are always full of inspiring colour and vibrancy.
Joye will be holding a presentation on Saturday 8Th December to talk about her work and what inspires her. Her pieces currently include ‘The Swarm’ vase, a piece inspired by wasps that were drawn to her glass studio as well as her ‘Daisytime’ bowls which are highly memorable and perfect as gifts.
Textile gallery Silk Top Hat in Ludlow are also current members of the scheme. For sale are hats and scarves from Alison Dupernex, and beautifully embroidery work from Shrewsbury based artist Vanessa Blackmore.
Toni Penfold, Head Merchandiser for the gallery said, “The wearable and unique elements of the collections make these pieces perfect for presents.”
For more conventional ideas with a unique twist the gallery also offers an extensive range of jewellery, prints and ceramics for sale, many are by local artists and designers.
The lion Gallery at Leominster has a huge selection of creative gift ideas including wearable art pieces including jewellery by designers Caroline Ede and Petra Bishal. There are also fine examples of wood carved bowls by Mick Robinson which make stylish yet practical gifts.
Notes to Editor.
Please contact Abigail Smith, Communications Officer, West Midlands Arts for further details – telephone 0121 631 5757, fax 0121 643 7239, email abigail.smith@west-midlands-arts.co.uk
Images are available to illustrate selected items
West Midlands Arts is the Regional Arts Board for Herefordshire, Worcestershire, Shropshire, Telford and Wrekin, Staffordshire, Warwickshire, Stoke-on-Trent and the West Midlands Metropolitan Districts.
Loans of £90-£1000 are available to the general public all at 0% APR.
There are many mediums of work included but all must be original works by living artists.
A loan can be up to 90% of the purchase price and there are no sub charges
The listed galleries operating in the scheme are as follows;
Broadfield Glass Museum 01384 812745
Mac Birmingham 0121 440 4221
Collection Gallery ************
Lion Gallery ************
Old Chapel Gallery ************
Parkfields Gallery ************
Ombersley ************
Shire Hall Gallery ************
Silk Top Hat ************
Twenty Twenty Applied Arts ********
Original Press release
http://www.pressbox.com/detailed/Arts/Buying_art_this_Christmas_is_easy_as_ABC_558.html
The original press release did contain an interesting and valid story which would be deemed newsworthy, but i felt it was at times hidden within direct advertising and sales talk. There was to much information in regards to specific galleries and the prices of their products.I felt referring to items as 'fun stocking fillers'drew attention away from what the press release was about as no one would buy stocking fillers on a credit scheme surely.
I also felt it strange that although ten galleries were involved in the scheme it chose to highlight only some in the press release.
The structure could have been a little tighter with more information about the scheme itself being placed nearer the top.To add more credibility I have added a couple more quotes rather than just from the person involved in the scheme. I have also chosen to add some of the details to the notes to editor section rather than the main body of the release itself.
After discussing what makes for a good press release, I found the exercise of looking at a selection of press releases very useful. I will continue looking at press releases noting who they are for,the structure, the news angle in them and their credibility as this will help when it comes to writing my own.
Sally Luton Chief Executive of West Midlands Art explains, “Art Buyers Credit makes Christmas shopping for works of art as easy as ABC. People can buy distinctive and thoughtful gifts in local galleries, and won’t have to pay for them until October. This is a great opportunity to give or receive an original work of art.”
All together there are Ten galleries that are joint members of the scheme. All have been selected for their professional presentation and the quality of work they exhibit.
The manager of Mac Gallery in Birmingham, Greg Albright jumped at the chance of joining the scheme and was in fact among the first to do so. Greg said, “Staff will be available at our grand Christmas light switch on to explain the scheme to interested shoppers, we are all very excited by the fact most of the work at Mac will be available to buy on the scheme.”
Clare Smith, whose work is currently on show at Mac commented, “We love the idea of our work being a cherished gift, this scheme makes this idea a reality.”
The striking photographic work from Clare Smith and John Hodgett exhibition ‘Near Infinity’ is currently on sale with prices ranging from £400 upwards. Clare’s work focuses on the relationship between land and horizon. Where as Johns work, uniquely mounted on aluminium, records the smallest of details found with in surfaces and texture.
Pieces by the winner of Broadfield House scholarship studio 2000, Joye Colbeck, can be currently found at Broadfield House Glass Museum. Joye, who for the past year has been the resident glassmaker at the museum specialises in Graal and Cameo techniques. Joye’s pieces are always full of inspiring colour and vibrancy.
Joye will be holding a presentation on Saturday 8Th December to talk about her work and what inspires her. Her pieces currently include ‘The Swarm’ vase, a piece inspired by wasps that were drawn to her glass studio as well as her ‘Daisytime’ bowls which are highly memorable and perfect as gifts.
Textile gallery Silk Top Hat in Ludlow are also current members of the scheme. For sale are hats and scarves from Alison Dupernex, and beautifully embroidery work from Shrewsbury based artist Vanessa Blackmore.
Toni Penfold, Head Merchandiser for the gallery said, “The wearable and unique elements of the collections make these pieces perfect for presents.”
For more conventional ideas with a unique twist the gallery also offers an extensive range of jewellery, prints and ceramics for sale, many are by local artists and designers.
The lion Gallery at Leominster has a huge selection of creative gift ideas including wearable art pieces including jewellery by designers Caroline Ede and Petra Bishal. There are also fine examples of wood carved bowls by Mick Robinson which make stylish yet practical gifts.
Notes to Editor.
Please contact Abigail Smith, Communications Officer, West Midlands Arts for further details – telephone 0121 631 5757, fax 0121 643 7239, email abigail.smith@west-midlands-arts.co.uk
Images are available to illustrate selected items
West Midlands Arts is the Regional Arts Board for Herefordshire, Worcestershire, Shropshire, Telford and Wrekin, Staffordshire, Warwickshire, Stoke-on-Trent and the West Midlands Metropolitan Districts.
Loans of £90-£1000 are available to the general public all at 0% APR.
There are many mediums of work included but all must be original works by living artists.
A loan can be up to 90% of the purchase price and there are no sub charges
The listed galleries operating in the scheme are as follows;
Broadfield Glass Museum 01384 812745
Mac Birmingham 0121 440 4221
Collection Gallery ************
Lion Gallery ************
Old Chapel Gallery ************
Parkfields Gallery ************
Ombersley ************
Shire Hall Gallery ************
Silk Top Hat ************
Twenty Twenty Applied Arts ********
Original Press release
http://www.pressbox.com/detailed/Arts/Buying_art_this_Christmas_is_easy_as_ABC_558.html
The original press release did contain an interesting and valid story which would be deemed newsworthy, but i felt it was at times hidden within direct advertising and sales talk. There was to much information in regards to specific galleries and the prices of their products.I felt referring to items as 'fun stocking fillers'drew attention away from what the press release was about as no one would buy stocking fillers on a credit scheme surely.
I also felt it strange that although ten galleries were involved in the scheme it chose to highlight only some in the press release.
The structure could have been a little tighter with more information about the scheme itself being placed nearer the top.To add more credibility I have added a couple more quotes rather than just from the person involved in the scheme. I have also chosen to add some of the details to the notes to editor section rather than the main body of the release itself.
After discussing what makes for a good press release, I found the exercise of looking at a selection of press releases very useful. I will continue looking at press releases noting who they are for,the structure, the news angle in them and their credibility as this will help when it comes to writing my own.
Tuesday, 13 November 2007
Big steps made by PPA to follow the carbon footprint guest lecture (6)
PPA, the largest organisation for promoting consumer and business magazines urge their members to get green.
With global production of waste on the increase and with a mission to promote, protect and advise. Members of the PPA have decided that its time this statement extended to environmental concerns also.
The magazine business contributes to a vast amount of the unnecessary waste that ends up in landfill sites yearly whether its from magazine packaging, unsold copies, or consumer waste. Nick Mazur, Deputy chief executive for the PPA said, “Environmental responsibility was a chain of events and had to follow many steps to be effective.”
The PPA, which represents over 80% of the magazine industry and currently has 400 publishing members, have untaken extensive research into the best ways to become ‘greener.’
Committee members have put forward recommendations to adopt a degradable poly wrap to cut down on landfill waste as well as increasing recycling possibilities. The suggested wrap is Oxo biodegradable poly wrap and will break down even when emptied into landfill sites.
Further to this, research has been done to explore what other actions can be taken. A successful campaign to increase the amount of waste magazines being recycled into newspapers found that at least 52% were being recycled when tests were carried out on paper mill samples. Nick added “We also literally sent people out to grab samples to see how many magazines were contained amongst waste paper and rubbish.”
The PPA have also looked into the idea of self replenishment for magazine stockists,
“It’s a fact that there’s is at least 30% more magazines produced than is actually needed, having 20 on the stands and ordering more when necessary would make more sense,”said Nick.
Has social networking changed our social structure.(5)
If I told you now I was locking your mobile phone in a glass cabinet and you couldn’t have it back for the next week, how comfortable with this would you be?
Is it true to say technologies, such as mobile phones and the internet shape the way we think and interact with other people and the world in general?
We currently live in a world where technologically never sleeps, where big brother is always watching, and where information updates are so advanced, we could potentially miss out on something new merely by turning our phone off for a nights sleep.
On the positive, accessible information means we should as a whole, be more educated and better informed of the world around us. We are able to receive information fast and more effectively than ever before.
Twenty-four hours a day seven days a week we are bombarded with information that progressively makes the world we live in a smaller and easily accessible place. Though it could be true to say the more information handed to us the less we actually soak up.
Being informed does not necessarily mean well informed. Quantity is meaningless if it’s not backed up with fact. Take for example the phenomena of blogging, we are continually asked for our opinion on a subject, but a good old personal rant does not necessary equate to fact.
Although the ability to communicate is at an all time high, and it’s should be easier to receive information, the truth is we have at times become desensitized to what the meaning of communication is.
Take for example the emergence of social networking; it has infact permanently changed the way in which society interacts as well as going some way to change the values of both business and personal relationships. The phenomena of Facebook for example, the social networking site where you can, at the click of a button contact friends and relations who you haven’t potentially seen for years is a fantastic way to get back in touch with people but who can honestly say that all 500 people they have as "friends” would be friends on a day to day face to face basis>
Online dating has taken off in a big way. It’s no longer considered to be a seedy weird world resided by internet geeks. Its now often as acceptable as meeting someone in the pub for a drink. But how likely would it have been for you to meet that person in America if it had not been for the world that is the web?
If you can now dump a partner by text message, hand your notice in my email, send an email instead of a letter and pretty much live your life from a leather computer chair then I think it’s fair to say it has changed our social structure. As for being for the better is highly debatable
Is it true to say technologies, such as mobile phones and the internet shape the way we think and interact with other people and the world in general?
We currently live in a world where technologically never sleeps, where big brother is always watching, and where information updates are so advanced, we could potentially miss out on something new merely by turning our phone off for a nights sleep.
On the positive, accessible information means we should as a whole, be more educated and better informed of the world around us. We are able to receive information fast and more effectively than ever before.
Twenty-four hours a day seven days a week we are bombarded with information that progressively makes the world we live in a smaller and easily accessible place. Though it could be true to say the more information handed to us the less we actually soak up.
Being informed does not necessarily mean well informed. Quantity is meaningless if it’s not backed up with fact. Take for example the phenomena of blogging, we are continually asked for our opinion on a subject, but a good old personal rant does not necessary equate to fact.
Although the ability to communicate is at an all time high, and it’s should be easier to receive information, the truth is we have at times become desensitized to what the meaning of communication is.
Take for example the emergence of social networking; it has infact permanently changed the way in which society interacts as well as going some way to change the values of both business and personal relationships. The phenomena of Facebook for example, the social networking site where you can, at the click of a button contact friends and relations who you haven’t potentially seen for years is a fantastic way to get back in touch with people but who can honestly say that all 500 people they have as "friends” would be friends on a day to day face to face basis>
Online dating has taken off in a big way. It’s no longer considered to be a seedy weird world resided by internet geeks. Its now often as acceptable as meeting someone in the pub for a drink. But how likely would it have been for you to meet that person in America if it had not been for the world that is the web?
If you can now dump a partner by text message, hand your notice in my email, send an email instead of a letter and pretty much live your life from a leather computer chair then I think it’s fair to say it has changed our social structure. As for being for the better is highly debatable
Monday, 12 November 2007
Mother of two found guilty over husbands death court report(1)
Mrs Alex Horton-Smith was sentenced to 18 months in prison today after being found guilty of the manslaughter of her husband John Horton-Smith at their home on the 27th of May.
Attending police officer Pc South, who already knew the family, was first on the scene and found Mrs Horton Smith sat at the bottom of the stair case. “Sorry Eddy was hoping it wasn’t going to be you.” was her first words.
Prosecuting council, Mrs Cloves said that Mr Horton-Smith had been found shortly after 9.00pm after a call that Mrs Horton Smith herself made at 8.57pm He had sustained one shot in the chest and one shot to the back. Evidence suggested the first shot hadn’t killed him instantly. Mrs Cloves went on to say that Alex Horton-Smith had “shot him twice within a 20second interval and had made no attempt to save her husbands life.”
James McKenzie, duty pathologist said that due to the location and remoteness of the Horton-Smith family home there had been no chance of survival after the second shot was fired.
Alex Horton Smith, who had studied journalism, had lived with John’s brother Robert while at university. She had moved in with John when she had got a job in radio. They later went on to marry when she fell pregnant.
The jury heard how John suffered from depression which was aggravated further when his crayfish business fell through duty to contamination. According to Mrs Horton Smith his depression lead on many occasions to violent behaviour towards her and on many occasions this was often of a sexual nature.
Alex Horton- Smith told the court that on the day that John had died, details had been disclosed to him regarding an alleged affair between Mrs Horton-Smith and Robert Horton- Smith. Robert Horton-Smith fiercely denied any such allegations.
Mr Horton-Smith went on to say that after sending her children to bed early. She had got the gun from the kitchen because she “feared another attack was inevitable,” due to the mood that John was in that evening.
Defence counsel Mr Prestwick suggested that Mrs Horton-Smith had merely wanted to stop all the violence from happening, he went on to say how she had given up everything for her husband she was just protecting herself and her children.
Mrs Horton Smith has already served 9 months of her 18month sentence in custody.
Attending police officer Pc South, who already knew the family, was first on the scene and found Mrs Horton Smith sat at the bottom of the stair case. “Sorry Eddy was hoping it wasn’t going to be you.” was her first words.
Prosecuting council, Mrs Cloves said that Mr Horton-Smith had been found shortly after 9.00pm after a call that Mrs Horton Smith herself made at 8.57pm He had sustained one shot in the chest and one shot to the back. Evidence suggested the first shot hadn’t killed him instantly. Mrs Cloves went on to say that Alex Horton-Smith had “shot him twice within a 20second interval and had made no attempt to save her husbands life.”
James McKenzie, duty pathologist said that due to the location and remoteness of the Horton-Smith family home there had been no chance of survival after the second shot was fired.
Alex Horton Smith, who had studied journalism, had lived with John’s brother Robert while at university. She had moved in with John when she had got a job in radio. They later went on to marry when she fell pregnant.
The jury heard how John suffered from depression which was aggravated further when his crayfish business fell through duty to contamination. According to Mrs Horton Smith his depression lead on many occasions to violent behaviour towards her and on many occasions this was often of a sexual nature.
Alex Horton- Smith told the court that on the day that John had died, details had been disclosed to him regarding an alleged affair between Mrs Horton-Smith and Robert Horton- Smith. Robert Horton-Smith fiercely denied any such allegations.
Mr Horton-Smith went on to say that after sending her children to bed early. She had got the gun from the kitchen because she “feared another attack was inevitable,” due to the mood that John was in that evening.
Defence counsel Mr Prestwick suggested that Mrs Horton-Smith had merely wanted to stop all the violence from happening, he went on to say how she had given up everything for her husband she was just protecting herself and her children.
Mrs Horton Smith has already served 9 months of her 18month sentence in custody.
Wednesday, 7 November 2007
Think outside the celebrity box if you want to succeed in journalism
Business journalism is the way forward if you want to succeed, because, according to seasoned film and business writer Boyd Farrow,"All you need is a head to be able to write for Heat(magazine)."
In a realistic, yet cynical approach to his work, Boyd made suggestions that in the celebrity driven world we live in smart journalists should always look for the business spin on a story if they want to make it in the cut throat world of journalism.
He went on to say if you were in it for the money and a decent career, as opposed to a love for writing you were better off choosing something else. Harsh but possibly true. He suggested journalism was favoured as a lifestyle choice rather than a career choice,"If you are looking for a great lifestyle and being able to stay in bed till past 10 in the morning then you have chosen well."
Boyd started his career with a determination to make it in London. With only a sleeping bag and a radio to his name he proceeded to knock on the doors of Soho till he finally got his break as Editor assistant for a restaurant magazine where he worked for the next 12months.
Combining his passion for film and writing Boyd joined the team at Screen international and soon became the UK expert in his field. However having enough of star studded parties and screenings he soon became bored of the fickle celebrity bravado he was writing for. Boyd`s interest lay not in the stars of the films but the film industry itself.
Business became his passion and Boyd found himself finding a business spin on everything he saw and read about.An article about the extra Carlsberg sold during FIFA world cup, that took Boyd no more than half time to write gained him a feature he got paid £500 for.
Having the confidence and contacts he had gained from previous employment, Boyd made the decision to go freelance. However writing what he wanted to write when he wanted to write it was not as attractive as it sounded. He often found himself working on pieces for about two weeks which he was only paid £300 for.
Boyd couldn't stress enough the competitiveness of journalism, and that only very few ever make it to the top, regardless of how good at writing they are.To effectively achieve a set of survival skills that helped him succeed as well as have a good time along the way, Boyd revealed only about 20% of his time is taken up with actual writing, the rest is used to come up with ideas and maintain contacts, two in each company he says is a good start.
Boyd has enjoyed a interesting career, and has, in his own words, effectively mastered the art of blagging free hotel rooms,free backstage passes and free flights.Of course this is only achievable when you have your foot firmly on the journalism ladder.Definitely something to aim for however.
The most important thing to Boyd is obviously the ability to have a fantastic time doing what he loves most. After all as he said,"No one lies on their death bed and thinks wow I wish I had more money, but they do say I wish I had done more with my life."
In a realistic, yet cynical approach to his work, Boyd made suggestions that in the celebrity driven world we live in smart journalists should always look for the business spin on a story if they want to make it in the cut throat world of journalism.
He went on to say if you were in it for the money and a decent career, as opposed to a love for writing you were better off choosing something else. Harsh but possibly true. He suggested journalism was favoured as a lifestyle choice rather than a career choice,"If you are looking for a great lifestyle and being able to stay in bed till past 10 in the morning then you have chosen well."
Boyd started his career with a determination to make it in London. With only a sleeping bag and a radio to his name he proceeded to knock on the doors of Soho till he finally got his break as Editor assistant for a restaurant magazine where he worked for the next 12months.
Combining his passion for film and writing Boyd joined the team at Screen international and soon became the UK expert in his field. However having enough of star studded parties and screenings he soon became bored of the fickle celebrity bravado he was writing for. Boyd`s interest lay not in the stars of the films but the film industry itself.
Business became his passion and Boyd found himself finding a business spin on everything he saw and read about.An article about the extra Carlsberg sold during FIFA world cup, that took Boyd no more than half time to write gained him a feature he got paid £500 for.
Having the confidence and contacts he had gained from previous employment, Boyd made the decision to go freelance. However writing what he wanted to write when he wanted to write it was not as attractive as it sounded. He often found himself working on pieces for about two weeks which he was only paid £300 for.
Boyd couldn't stress enough the competitiveness of journalism, and that only very few ever make it to the top, regardless of how good at writing they are.To effectively achieve a set of survival skills that helped him succeed as well as have a good time along the way, Boyd revealed only about 20% of his time is taken up with actual writing, the rest is used to come up with ideas and maintain contacts, two in each company he says is a good start.
Boyd has enjoyed a interesting career, and has, in his own words, effectively mastered the art of blagging free hotel rooms,free backstage passes and free flights.Of course this is only achievable when you have your foot firmly on the journalism ladder.Definitely something to aim for however.
The most important thing to Boyd is obviously the ability to have a fantastic time doing what he loves most. After all as he said,"No one lies on their death bed and thinks wow I wish I had more money, but they do say I wish I had done more with my life."
Identity fraud in London.
Shocking figures today revealed London as the current hot spot for identity fraud in the UK
It has been revealed as many as 2,570 new victims were affected in the first half of 2007 alone showing a 70% increase according to new figures from credit rating agency Experian.
Those living inside the M25 are more than three and half times more likely to be targeted. Kensington has been proven to be the highest risk area where residents are five times more likely to fall victim than the UK average.
Present address fraud, which often involves interception of mail continues to be the most popular form of fraud. With the wealthiest sections in society continuing to be be most popularly targeted.Those that rent are also highly at risk.
Financial services continue to be vigilant bringing more cases of fraud to victims attention in the first half of 2007 than in any previous six-month period.
Helen Lord, Fraud and Regulatory Compliance Director at Experian comments " Although some people are more likely than others to become a victim, and consumers are more aware of the threat than ever before, everyone is a potential victim. The rate of identity fraud growth continues to be scary."
On average each case of fraud costs the financial organisation involved £700. Mail order companies were found to be the hardest hit accounting for 70% of new cases.
Joseph Bloggs (37)from East London, found himself a victim of identity theft earlier this year despite taking what he thought was all the necessary precautions.
A year after moving house he was refused a credit card. After making further enquires he was informed by the credit card company that he already had one of their cards and had an outstanding balance of £6,500
It was discovered that the new occupiers of his house had applied on 25 occasions
for a credit card in his name after he had moved. They even went as far as registering him back onto the electoral register at his old address.
"Despite doing all the right things to protect myself I still became a victim. I wouldn't wish it on anyone," said Joseph.
Word count 358.
It has been revealed as many as 2,570 new victims were affected in the first half of 2007 alone showing a 70% increase according to new figures from credit rating agency Experian.
Those living inside the M25 are more than three and half times more likely to be targeted. Kensington has been proven to be the highest risk area where residents are five times more likely to fall victim than the UK average.
Present address fraud, which often involves interception of mail continues to be the most popular form of fraud. With the wealthiest sections in society continuing to be be most popularly targeted.Those that rent are also highly at risk.
Financial services continue to be vigilant bringing more cases of fraud to victims attention in the first half of 2007 than in any previous six-month period.
Helen Lord, Fraud and Regulatory Compliance Director at Experian comments " Although some people are more likely than others to become a victim, and consumers are more aware of the threat than ever before, everyone is a potential victim. The rate of identity fraud growth continues to be scary."
On average each case of fraud costs the financial organisation involved £700. Mail order companies were found to be the hardest hit accounting for 70% of new cases.
Joseph Bloggs (37)from East London, found himself a victim of identity theft earlier this year despite taking what he thought was all the necessary precautions.
A year after moving house he was refused a credit card. After making further enquires he was informed by the credit card company that he already had one of their cards and had an outstanding balance of £6,500
It was discovered that the new occupiers of his house had applied on 25 occasions
for a credit card in his name after he had moved. They even went as far as registering him back onto the electoral register at his old address.
"Despite doing all the right things to protect myself I still became a victim. I wouldn't wish it on anyone," said Joseph.
Word count 358.
Tuesday, 6 November 2007
Peter Jones Head of communication for Bupa.
Friday 2nd of November saw Peter Jones the head of communications for Bupa visit us. I have to admit that I was more an a little nervous about the possibility of him putting us on the spot asking us things that were completely out of our depth this early on in the course but I was wrong. I started to make notes on what Peter was saying but ended up actually just listening to what he was telling us.
He included alot of hard facts about cooperate communications and his background, but what I found most useful was how he talked from experience in a down to earth but direct manner.
He came across as having time for us and genuinely interested in wanting to give us solid information and help.
I was interested to learn that Peter started in journalism and he stressed the importance of being able to write well. This is something I really want to develop as its a huge passion for me. I am really interested in being able to bridge the gap between the company and the media with amongst other things a well written press release.
Peter is obviously passionate about creativity in business and he exerts the kind of energy that makes you want to succeed. I don't think cooperate communications is exactly where I would like to go but I found the talk very interesting and extremely helpful as it started to put things into place as to the importance of building reputations, strong communications and creative thinking which is important which ever area I go into.
Peter covered an awful lot in the talk and I found myself, although very interested, overloaded with information by the end of it. We were reassured by Jon that he would be going over the important elements as the course progressed.
He included alot of hard facts about cooperate communications and his background, but what I found most useful was how he talked from experience in a down to earth but direct manner.
He came across as having time for us and genuinely interested in wanting to give us solid information and help.
I was interested to learn that Peter started in journalism and he stressed the importance of being able to write well. This is something I really want to develop as its a huge passion for me. I am really interested in being able to bridge the gap between the company and the media with amongst other things a well written press release.
Peter is obviously passionate about creativity in business and he exerts the kind of energy that makes you want to succeed. I don't think cooperate communications is exactly where I would like to go but I found the talk very interesting and extremely helpful as it started to put things into place as to the importance of building reputations, strong communications and creative thinking which is important which ever area I go into.
Peter covered an awful lot in the talk and I found myself, although very interested, overloaded with information by the end of it. We were reassured by Jon that he would be going over the important elements as the course progressed.
Monday, 5 November 2007
Media and popular culture. News values (4)
In 1965 analytical research was undertaken by two media researched, Galtung and Ruge. This research was conducted to find out what factors news stories contained that deemed them news-worthy. Those that ticked all the right boxes were the ones most likely to reach the top of the news agenda.
It was found that the size or threshold of the story was important the bigger, more violent and more people it affected the more newsworthy it was.
Proximity Relevance, people are always more interested in stories that are close to home, affect people they know or the area they know, stories need to be carefully considered as to how meaningful they will be to the reader.This is why when a plane crashes in say Australian it is always reported in such a way to include the number of Brits that lost their life.
Stories that carry theme or continuity and will most certainly contain new leads in the coming days or weeks are of great interest. Also if a story is deemed valuable it could be in the paper for weeks without anything new happening purely because it is currently important.
Unexpected stories such as scandals and unique points of view will always sell, especially if they are light hearted quirky and simplistic to read. Or just simply different to expectations, “Man bites dog,” will always get people talking over, “dog bites man.”
Any story that is told though people will push stories higher up the agenda the human interest angle is an easy way for the readers to relate to a story. This can be however taken to the extreme if it uses either the elite or anyone with celebrity status. If the celebrity was taken from the equation how important is their latest shopping trip?
Bad news sells so anything that causes disaster or death will sell, possibly because of morbid fascination or possibly the “lucky it wasn’t them” factor.
All of these factors fulfill reader expectations either though formal composition of what they expect to see and how they expect something to be presented to them, this even goes for the unexpected elements people are hungry for information they find quirky and different people look for a talking point and of course a reassurance that life isn’t as bad they thought.
It was found that the size or threshold of the story was important the bigger, more violent and more people it affected the more newsworthy it was.
Proximity Relevance, people are always more interested in stories that are close to home, affect people they know or the area they know, stories need to be carefully considered as to how meaningful they will be to the reader.This is why when a plane crashes in say Australian it is always reported in such a way to include the number of Brits that lost their life.
Stories that carry theme or continuity and will most certainly contain new leads in the coming days or weeks are of great interest. Also if a story is deemed valuable it could be in the paper for weeks without anything new happening purely because it is currently important.
Unexpected stories such as scandals and unique points of view will always sell, especially if they are light hearted quirky and simplistic to read. Or just simply different to expectations, “Man bites dog,” will always get people talking over, “dog bites man.”
Any story that is told though people will push stories higher up the agenda the human interest angle is an easy way for the readers to relate to a story. This can be however taken to the extreme if it uses either the elite or anyone with celebrity status. If the celebrity was taken from the equation how important is their latest shopping trip?
Bad news sells so anything that causes disaster or death will sell, possibly because of morbid fascination or possibly the “lucky it wasn’t them” factor.
All of these factors fulfill reader expectations either though formal composition of what they expect to see and how they expect something to be presented to them, this even goes for the unexpected elements people are hungry for information they find quirky and different people look for a talking point and of course a reassurance that life isn’t as bad they thought.
Sunday, 4 November 2007
News Gen idea (2)
Client Mallow
Campaign New business opening launch, business to business relationship building, on going promotion.
Pr Company Myself
Budget £5000
Introduction
Mallow is a new lifestyle clothing and footwear shop aimed at the 18-45 year old market. Mallow is due for opening in Truro, Cornwall in January 2008. The owners have both worked extensively in the retail trade with over 20 years of combined experience. This will be their first business venture. The owners have thought thoroughly about what they want from Mallow and have a strong ethos for their venture.
The Mallow Ethos
To fill a gap in the market for lifestyle and comfortable wear which is both fashionable and affordable.
To attract a wider audience to show that outdoor wear is more than just the surf wear currently associated with Cornwall.
To be environmentally and culturally conscious, will be using recycled paper bags and wrapping with no plastic.
To promote a range of footwear that is specifically designed for orthopaedic medical conditions which are still fashionable.
They have also come up with a set of S.M.A.R.T objectives that they have presented to me.
These are as follows;
Strengths
With the right promotion as a new shop they have the ability to attract a curious audience.
People will want to find out about them.
The owners have a clear vision of what they want from the business in the future
Experience in the retail trade
Weaknesses
As a new company without the correct promotion and marketing they may not reach the desired audiences
On the surface they look like just another retail outlet
Retail experience but limited business experience
Threat from online shopping
Opening after Christmas there is little superfluous money around.
Opportunities
Have a unique selling point in their environmentally friendly lifestyle ethos
Room to open a chain of shops which is something they are hoping for in the future.
Threats
Strong realistic competition from other clothing outlets
Online outlets I.e.; Ebay shops and discount sites.
Objectives
Using the SWOT analysis the objectives are as follows:
Promotional Objectives To raise public awareness of the shops opening and what it can offer that is different to any other shop of its kind.
Market share objectives To gain at least 5% of the market for independent clothing shops in Truro by the end of the first year.
To build relationships with other independent business within the city centre by complimenting and highlighting their services also.
To reach as large a market as possible and give people a shopping ‘experience’
Strategy and plan
Mallow supplies completely organic, fair-trade cotton based clothing, about a quarter of Mallow’s clothing range caters for leisure activities including outdoor pursuits. The shoe ranges they stock were specifically chosen for comfort and durability.
In order to promote the opening of their business, the owners have decided to tap into the fact that after Christmas there is always an increase of people wanting to get fit and lose weight.
On the day of opening Mallow have decided to organise a charity step-a-thon on their premises the first 25 people taking part will all receive a pair of gel insoles and a tote bag which will have the Mallow logo on the front. There will also be a 15% discount on offer for everyone visiting on the day.
A press release will be issued to the local media highlighting the benefits of a healthy lifestyle and in particular walking. It will highlight the fact that its free, relaxing, no need for gym membership, can be done with the whole family and chose the right place you can end it with a nice drink in the pub! This will lead on to saying about the importance of good footwear when you are walking any distance.
Data will be collected from numerous sources this will include, health experts and some one from the local rambling association. The net will also be used to source relevant information as well as other media sources such as lifestyle magazines.
To build relationships with other independent retailers Mallow owners have planned to stage a fashion show 6months into their first opening. This will gain interest and promote the business as well as help build relationships with other businesses, they have decided to invite a beauty salon which uses natural treatments, a hairdressers that uses vegetable based dyes, an independent jeweller as well as two fashion outlets which will compliment their own range. The fashion show will be to introduce a new Independent Lifestyle Scheme, a loyalty scheme that will allow shoppers who use the stores on the scheme to earn points that can be redeemed for goods within the network of chosen businesses. All the businesses will be ones that work to promote the fair-trade and environmental ethos that Mallow do.
To be sure to catch as many people as possible they will also be starting an online shop. The online shop will have everything that the shop itself has as well as a lifestyle section highlighting leisure businesses in the local area such as swimming baths, sports centres and health spas that will be included on the Independent Lifestyle Scheme (I.L.S)
Measurement and evaluation.
The coverage they get in the in local media
Interest in the step-a-thon
Membership interest for the I.L.S scheme.
Using data from Google Analytics as to the success of the website,
market research and yearly figure reports
Tuesday, 30 October 2007
Life, earth, sound, surf, inspiration of a Stranger magazine
Busman’s holiday will mean no November issue of popular lifestyle magazine.
Independent lifestyle magazine Stranger will be taking a well earned break from publishing while the team put into place some exciting new changes.
Editor, Helen Gilchrist admits to wanting to "Shake things up." The format and style of the bi-monthly publication has stayed virtually the same since it was launched back in 2004. Helen went on to say with 16 issues behind her she was now ready to " push boundaries."
The first of the changes have already started to take place with a move of location from Falmouth to new offices in Penryn.
With new projects that included the September book Project this autumn, and present talks with new designers and writers, as well as a number of other events in the pipeline its obvious this break will still include plenty of brainstorming.
There will however be no changes made to the clear ethos that Helen and the team continuously strive for.
After working as a freelance journalist in London for the likes of Time Out, Adrenalin magazine and The Observer. Helen came up with the idea for the magazine and decided to return to her original home of Cornwall.
Drawing on her past and present contacts Helen used the "Stranger Dummy," a 16 page mock up of what the magazine would eventually look like, to help attract funding from both the Princes Trust and Objective One to pay for start up costs.
The draw of the first eight issues being free soon brought about a large readership. Demand for supplies grew to such an extent they needed to start charging for the magazine to cover printing costs. The cover cost presently stands at £1.50 a copy, which is relatively small if you look at the quality and content.
Being extremely environmentally and ethically driven was something Helen was very conscious of when she was setting up the magazine. Using only vegetable based inks, publishing on high quality recycled paper and specially bounded, Stranger is more like a book than a magazine.
It strives to be more than a 'read once' publication and therefore aim towards targeting an audience who will be inspired enough by its rootsy and raw graphics to want to hold on to or collect the magazine.
The idea that the magazine may be read more than once is especially appealing to Stranger advertisers who make up roughly 40-50% of the magazines overall revenue.
The magazine successfully fills the gap for the 18-40year old market with a balanced number of men to women readers. It covers all lifestyle matters with a southwest vibe, and attracts people who are interested in the creative industries such as music, film and the arts. It also covers sports such as snowboarding, surfing and skating.
Although primarily a southwest based publication, the magazine can be found in many out lets up and down the country, and as Helen told us, with the use of their online site the magazine is reaching as far as Alaska. "The power the Internet has in connecting people is amazing."
Stranger’s website is used to advertise the current issue, as well as publish material that the hard copy doesn't have room for, such as the Weekend Roundup, a listing for up and coming events. There is no duplication of features as they believe it’s important for people to actually buy the issues. The website therefore acts as a taster of what the magazine will contain.
Stranger doesn’t just stop at magazine publications to get its ethos out there. The team also organise tree planting parties, snowboarding trips, live music events and even has its own clothing range kernofornia.
With a readership of over 15,000, the website receiving over 400,000 hits a month, and a supply of the magazine appearing in over 180 prime outlets, they seem to have tapped into what it takes to produce a magazine with staying power.
It will be interesting to see what new projects they have up their sleeves, as the website says, watch this space....
Boldover dump attack.News Assignment (2)
Local man died just hours after an alleged attack at rubbish dump.
Harry Hampton, 64 and his partner Barbara Richards, 56 had been queuing at Boldover rubbish dump on Sunday afternoon when the alleged attack took place.
Mr Hampton, who had been driving a dark blue Volvo estate, was approached by a driver of a silver BMW as the 30minutes queue they were in, merged at the entrance to the dump.
During the incident Mr Hampton`s arm had been broken apparently when it had been bent against the side of the car door. After the incident Ms Richards had driven her partner to the hospital. It was here he later died.
A hospital spokes women said, “Mr Hampton was treated for a broken arm and a cracked rib and died from heart failure six hours later.”
On Monday a spokeswomen for Wishingshire police said, “It’s a tragic incident and particularly poignant as the couple were having a clear out getting ready to move in together, Mr Hampton`s partner is distraught.”
During a police press conference Detective Inspector Helen Havers said, “Sunday afternoon is a popular time to visit this council refuse site. There must be several people who saw what happened.”
Police are appealing for witnesses, in particular they are making a direct appeal to the driver of the BMW who left the scene after the incident and may not know of Mr Hampton`s death.
The Man, who is described as white, 5”7 inches tall, and of a stocky build, he is clean shaven and possibly wearing glasses.
A neighbour of seven years Susan Witchard, 67 described Mr Hampton as, “A real gentleman who wouldn’t hurt a fly. Harry and Barbara were so happy together. I am devastated.”
Outbursts of “road rage” and “queue rage” are growing according to Toby Norris a consultant clinical psychologist at Daring Hospital, Mornbury.
Mr Norris, who has been studying anger related problems for 22 years, said “Verbal arguments can quickly degenerate into physical confrontation. Even in Wishingshire these types of incidents are escalating as the country becomes more densely populated.”
Harry Hampton, 64 and his partner Barbara Richards, 56 had been queuing at Boldover rubbish dump on Sunday afternoon when the alleged attack took place.
Mr Hampton, who had been driving a dark blue Volvo estate, was approached by a driver of a silver BMW as the 30minutes queue they were in, merged at the entrance to the dump.
During the incident Mr Hampton`s arm had been broken apparently when it had been bent against the side of the car door. After the incident Ms Richards had driven her partner to the hospital. It was here he later died.
A hospital spokes women said, “Mr Hampton was treated for a broken arm and a cracked rib and died from heart failure six hours later.”
On Monday a spokeswomen for Wishingshire police said, “It’s a tragic incident and particularly poignant as the couple were having a clear out getting ready to move in together, Mr Hampton`s partner is distraught.”
During a police press conference Detective Inspector Helen Havers said, “Sunday afternoon is a popular time to visit this council refuse site. There must be several people who saw what happened.”
Police are appealing for witnesses, in particular they are making a direct appeal to the driver of the BMW who left the scene after the incident and may not know of Mr Hampton`s death.
The Man, who is described as white, 5”7 inches tall, and of a stocky build, he is clean shaven and possibly wearing glasses.
A neighbour of seven years Susan Witchard, 67 described Mr Hampton as, “A real gentleman who wouldn’t hurt a fly. Harry and Barbara were so happy together. I am devastated.”
Outbursts of “road rage” and “queue rage” are growing according to Toby Norris a consultant clinical psychologist at Daring Hospital, Mornbury.
Mr Norris, who has been studying anger related problems for 22 years, said “Verbal arguments can quickly degenerate into physical confrontation. Even in Wishingshire these types of incidents are escalating as the country becomes more densely populated.”
Friday, 26 October 2007
Press Complaints Commisson lecture 3
Monday 22ND of October saw our third guest lecture. I know we were asked to find a news angle in each lecture but I have really struggled on this one unless I’m to go down the route of looking at what press have in the past printed and got in a whole lot of trouble for. I have decided therefore to go with the review/ account structure with this one.
Sue Roberts from the Press Complaints Commission came to give us an informative talk of what actions we can and can not get away with as potential journalists. We were given a hand out of the Editors Code of Practise which lays out the professional standards we are expected to reach both now and in the future.
Everyone was pleased when Sue told us that she was not there to give us a blow by blow account of the history of self regulated press and that she would give us the basic need to know information which we could follow up with links to the P.C.C website.
As Sue went on the explain the P.C.C is a "reactive not proactive," totally impartial body who act independently from the press itself for people who have in some way felt misrepresented by the press.
The P.C.C covers all printed journalism and in the past 10 years moves have been made to include online titles, only however, those that originally appeared in printed form. To try and cover all would, as Sue said be "Too great a task."
Sue explained the importance of a self regulated press as a tool for freedom of expression. The P.C.C were given just 18months to prove that the code of practise worked in theory as well as practise. Without this nod of approval it would be highly likely for state regulated press to come into force.
It was interesting to learn that although the chairperson is totally impartial, and 60% of the board are independent from the press, the further 40% are made up of editors. This is because they will be regarded to have a better understanding of day to day running of newspapers offices. However if its a editor on the board themselves that’s being complained about they are not allowed, for obvious reasons on the board at that time.
In 2006 the commission received 3325 complaints. Only a relatively small number of complaints ever actually go very far, with at least a thousand being solved amicably.
The P.C.C has 16 clauses in all. The largest of these clauses are those surrounding privacy matters, although it was interesting to find out that only 25% of the complaints the commission receive actually surround matters of privacy, more than 50% are more likely to be in regards to accuracies in print.
Sue spoke in depth about what constituted privacy she used the "back garden front garden" theory. She got us involved in case studies asking us which we considered to be in breach of privacy or not, I began to realise just how far you could go and how important it was to know the codes of conduct. The lecture actually tied in very well with our present law lectures in regards to our practise as journalists.
There was a lot covered in the lecture and therefore a lot to take in at one time. I have since looked at the website and read the F.A.Q section that Sue suggested this has helped me understand further.
Sue Roberts from the Press Complaints Commission came to give us an informative talk of what actions we can and can not get away with as potential journalists. We were given a hand out of the Editors Code of Practise which lays out the professional standards we are expected to reach both now and in the future.
Everyone was pleased when Sue told us that she was not there to give us a blow by blow account of the history of self regulated press and that she would give us the basic need to know information which we could follow up with links to the P.C.C website.
As Sue went on the explain the P.C.C is a "reactive not proactive," totally impartial body who act independently from the press itself for people who have in some way felt misrepresented by the press.
The P.C.C covers all printed journalism and in the past 10 years moves have been made to include online titles, only however, those that originally appeared in printed form. To try and cover all would, as Sue said be "Too great a task."
Sue explained the importance of a self regulated press as a tool for freedom of expression. The P.C.C were given just 18months to prove that the code of practise worked in theory as well as practise. Without this nod of approval it would be highly likely for state regulated press to come into force.
It was interesting to learn that although the chairperson is totally impartial, and 60% of the board are independent from the press, the further 40% are made up of editors. This is because they will be regarded to have a better understanding of day to day running of newspapers offices. However if its a editor on the board themselves that’s being complained about they are not allowed, for obvious reasons on the board at that time.
In 2006 the commission received 3325 complaints. Only a relatively small number of complaints ever actually go very far, with at least a thousand being solved amicably.
The P.C.C has 16 clauses in all. The largest of these clauses are those surrounding privacy matters, although it was interesting to find out that only 25% of the complaints the commission receive actually surround matters of privacy, more than 50% are more likely to be in regards to accuracies in print.
Sue spoke in depth about what constituted privacy she used the "back garden front garden" theory. She got us involved in case studies asking us which we considered to be in breach of privacy or not, I began to realise just how far you could go and how important it was to know the codes of conduct. The lecture actually tied in very well with our present law lectures in regards to our practise as journalists.
There was a lot covered in the lecture and therefore a lot to take in at one time. I have since looked at the website and read the F.A.Q section that Sue suggested this has helped me understand further.
Thursday, 25 October 2007
The emergence and need for adverting and its effects on the radical press.(3)
As industrialisation grew, so did the need for at least a basic level of literacy and education. With this came a greater thirst for knowledge. No longer did this reside with only the wealthy upper classes, it was beginning to descend into the upper working classes also.
!867 saw a turning point with the upper working class been given the right to vote. The press for the first time would see a vastly wider and more opinionated audience. More and more people were engaging with commercialisation. Even the lower classes began to find themselves with money to spend on superfluous goods.
Industrialisation for the first time gave the press the possibility to realistically reach this wider and knowledge hungry audience. With the usage of new technologies, such as rotary presses. The press had a real opportunity to meet the demands of the people at smaller costs to the reader.
In theory this worked but in practise the start up costs for this type of machinery was immense. Twenty thousand pounds was the average amount in 1855.
Commercialisation soon took hold and the press began to favour a move to the right. Through advertising revenue, after the abolishment of advertising duty in 1853 the press soon began to realise that by making advertising more attractive, more people would be willing to pay higher amounts for better adverts. Which in turn would buy them bigger and better technologies.
Using the press as a business soon became more important than using it as a political mouth piece. As the press began to respond to advertisers and their requirements it became more important for financial gain to meet their needs rather than printing what people actually wanted to read. Liberal papers that didn’t believe in the concept of “ commodity fetishism” began to shut down. It soon became evident that without advertisers backing the press could not continue to survive.
W.C 329
!867 saw a turning point with the upper working class been given the right to vote. The press for the first time would see a vastly wider and more opinionated audience. More and more people were engaging with commercialisation. Even the lower classes began to find themselves with money to spend on superfluous goods.
Industrialisation for the first time gave the press the possibility to realistically reach this wider and knowledge hungry audience. With the usage of new technologies, such as rotary presses. The press had a real opportunity to meet the demands of the people at smaller costs to the reader.
In theory this worked but in practise the start up costs for this type of machinery was immense. Twenty thousand pounds was the average amount in 1855.
Commercialisation soon took hold and the press began to favour a move to the right. Through advertising revenue, after the abolishment of advertising duty in 1853 the press soon began to realise that by making advertising more attractive, more people would be willing to pay higher amounts for better adverts. Which in turn would buy them bigger and better technologies.
Using the press as a business soon became more important than using it as a political mouth piece. As the press began to respond to advertisers and their requirements it became more important for financial gain to meet their needs rather than printing what people actually wanted to read. Liberal papers that didn’t believe in the concept of “ commodity fetishism” began to shut down. It soon became evident that without advertisers backing the press could not continue to survive.
W.C 329
Wednesday, 24 October 2007
Legionaires` Disease news piece 3
Four confirmed cases of a potentially fatal disease causes hospital closure.
Cronford hospital has been closed to patients this morning due to an outbreak of legionaires`disease.
The outbreak was confirmed last evening and is believed to have started in the air conditioning system on the Daneway Ward`s maternity department.
Lily Harborne`s daughter Debbie who gave bith on Friday was sent home last night after her baby became ill.
Debbie`s baby boy who is one of the patients being treated on Parkhurst Ward. Lily Harborne(59) said "We are all absolutely distraught."
Two women who have just had babies, as well as a midwife who was on duty yesterday are also being treated on Parkhurst Ward all are said to be responding well to treatment.
The out break looks set to see up to 250 patients in both medical and surgical wards being transfered to nearby hospitals.
Investigation on the air conditioning system are underway by scientists from both the hospital and Blowhamton University, the system has been closed until fully cleared of infection.
A hospital spokesperson has stressed, "Actions have been taken as a precautionary measure only,the disease is not passed from person to person, the arrangements will only be in place for a matter of days."
All outpatient clinics have, until further notice been suspended. The hospital has set up a hotline for relative and patient queries on 01372 400 400.
Additional actions
Would want to find out further details as to the possible causes of the outbreak. Would want to therefore speak to the team of scientists and hospital officials who were testing the air con system. Speak to one of the patients being treated, possibly the midwife as to get a medical outlook on the symptoms also. Speak to one of the doctors who are treating the patients to get an expert view on the symptoms. Speak to the receptionist on the hotline number to find out what the publics reactions were. Speak to Debbie herself to find out her situation and when she can again visit her baby son. Speak to one of the 250 patients who had to be moved to another hopsital and find out their feelings on the situation.
Cronford hospital has been closed to patients this morning due to an outbreak of legionaires`disease.
The outbreak was confirmed last evening and is believed to have started in the air conditioning system on the Daneway Ward`s maternity department.
Lily Harborne`s daughter Debbie who gave bith on Friday was sent home last night after her baby became ill.
Debbie`s baby boy who is one of the patients being treated on Parkhurst Ward. Lily Harborne(59) said "We are all absolutely distraught."
Two women who have just had babies, as well as a midwife who was on duty yesterday are also being treated on Parkhurst Ward all are said to be responding well to treatment.
The out break looks set to see up to 250 patients in both medical and surgical wards being transfered to nearby hospitals.
Investigation on the air conditioning system are underway by scientists from both the hospital and Blowhamton University, the system has been closed until fully cleared of infection.
A hospital spokesperson has stressed, "Actions have been taken as a precautionary measure only,the disease is not passed from person to person, the arrangements will only be in place for a matter of days."
All outpatient clinics have, until further notice been suspended. The hospital has set up a hotline for relative and patient queries on 01372 400 400.
Additional actions
Would want to find out further details as to the possible causes of the outbreak. Would want to therefore speak to the team of scientists and hospital officials who were testing the air con system. Speak to one of the patients being treated, possibly the midwife as to get a medical outlook on the symptoms also. Speak to one of the doctors who are treating the patients to get an expert view on the symptoms. Speak to the receptionist on the hotline number to find out what the publics reactions were. Speak to Debbie herself to find out her situation and when she can again visit her baby son. Speak to one of the 250 patients who had to be moved to another hopsital and find out their feelings on the situation.
Tuesday, 23 October 2007
My personal definition of what public relations is
Public relations is the act of discovering and maintaining a clients "wow" factor, whilst having the ability to relate this to a targeted audience in the most creative, credible and successful way possible
Sunday, 21 October 2007
Media and popular culture (2)
In his book the Media Monopoly Ben Bagdikian states that “In the last 5 years, a small number of the country's largest industrial corporations has acquired more public communications power-including ownership of the news-than any private businesses have ever before possessed in world history.”
A number of high profiled and high powered conglomerates have joined forces to heighten a greater power over a larger area of the media world. In social terms this “ communication cartel” should be providing the public with greater choice of information, as mass communication should be at an all time high.
Bagdikian goes on to explain a worrying fact, apart from a small minority these co operations who should be working with in the interest of the people, hold a conservative view point and are using this concentrated control to shape the thinking of the audience by sympathising with their shared political stance.
A prime example of this drip feeding of political propaganda is to look at the Fox news channel. Many controversies have surrounded their choice of programming and it has often been suggested they promote conservative political views with in their programmes.
A study by Steve Randell from the watchdog group FAIR into The Special Reports aired by the Fox channel, shows the manipulation of news for political ends. It was reported that the number of conservative to liberal guests was 50:6
In conclusion, to have these mass media monopolies, who as a group have the economical power and influence to not only produce, but to distribute news and informative views in to the very heart of ordinary people puts them in a more powerful position than many governmental groups to serve their publics with news and information 24/7. In reality however, and as Bagdikian illustrates they act as a as globally powerful tool who in many cases use their ability and power to infiltrate the social structure with political misconception and propaganda material for their own means.
A number of high profiled and high powered conglomerates have joined forces to heighten a greater power over a larger area of the media world. In social terms this “ communication cartel” should be providing the public with greater choice of information, as mass communication should be at an all time high.
Bagdikian goes on to explain a worrying fact, apart from a small minority these co operations who should be working with in the interest of the people, hold a conservative view point and are using this concentrated control to shape the thinking of the audience by sympathising with their shared political stance.
A prime example of this drip feeding of political propaganda is to look at the Fox news channel. Many controversies have surrounded their choice of programming and it has often been suggested they promote conservative political views with in their programmes.
A study by Steve Randell from the watchdog group FAIR into The Special Reports aired by the Fox channel, shows the manipulation of news for political ends. It was reported that the number of conservative to liberal guests was 50:6
In conclusion, to have these mass media monopolies, who as a group have the economical power and influence to not only produce, but to distribute news and informative views in to the very heart of ordinary people puts them in a more powerful position than many governmental groups to serve their publics with news and information 24/7. In reality however, and as Bagdikian illustrates they act as a as globally powerful tool who in many cases use their ability and power to infiltrate the social structure with political misconception and propaganda material for their own means.
Tuesday, 16 October 2007
News Generation (1)
Client Falmouth Art Gallery
Campaign Promotion of their Services (including in-house research purposes)
PR Team Me
Timescale Next 3 months
Budget £1000
Introduction
Falmouth Art Gallery which is funded by the town council is situated on the Moor in Falmouth. The gallery offers free entry to visitors and prides itself on the educational programmes and activities it offers to schools and colleges in the surrounding areas. The gallery has both permanent and seasonal exhibitions from local, national and international artists. The gallery houses some very important works in its permanent collections with paintings as gifts to the gallery dating from 1923. This alone makes Falmouth Gallery one of the most important in Cornwall. The gallery also has an extensively stocked shop, with many items for sale been made by local artists. The gallery has been recently nominated for 15 different awards to honour its prestige and excellence. The staff however feel they would like to reach a wider audience both locally and regionally. They feel they are possibly losing touch with younger generations (apart from on an obvious educational level) and they would like the Gallery to become more central to emphasising community spirit.
The gallery is therefore looking for some promotional ideas to both attract a broader audience, further interaction with the community and to generate some interest from local and national press.
Campaign Promotion of their Services (including in-house research purposes)
PR Team Me
Timescale Next 3 months
Budget £1000
Introduction
Falmouth Art Gallery which is funded by the town council is situated on the Moor in Falmouth. The gallery offers free entry to visitors and prides itself on the educational programmes and activities it offers to schools and colleges in the surrounding areas. The gallery has both permanent and seasonal exhibitions from local, national and international artists. The gallery houses some very important works in its permanent collections with paintings as gifts to the gallery dating from 1923. This alone makes Falmouth Gallery one of the most important in Cornwall. The gallery also has an extensively stocked shop, with many items for sale been made by local artists. The gallery has been recently nominated for 15 different awards to honour its prestige and excellence. The staff however feel they would like to reach a wider audience both locally and regionally. They feel they are possibly losing touch with younger generations (apart from on an obvious educational level) and they would like the Gallery to become more central to emphasising community spirit.
The gallery is therefore looking for some promotional ideas to both attract a broader audience, further interaction with the community and to generate some interest from local and national press.
Objectives
- To attract a younger audience. Not just on the basis of direct educational visits.
- To allow the gallery to become more centrally involved in community activities.
- To bring a fun and refreshing spin on what a “normal” gallery visit would mean.
- To raise awareness of what the gallery can potentially offers both Falmouth and Cornwall in general.
- To find out if there is a real interest in a purposed idea for the gallery to hold short art courses for budding artists.
Strategy and Plan
The Gallery staff have become aware of an increase in online enquires about possible art workshops and short courses available for the general public to attend. Presently the gallery do not have the funding available to make these courses a possibility but think the idea of the public being able to add a piece of art work to the gallery while on a visit would attract a new audience.
The gallery will, for a period of three months be running an in house exhibition entitled “Caution! Work In Progress.”
The exhibition will consist of 3 wall size canvases and members of the public will be invited to add to the canvases in the form of graffiti art work using supplied material.
Anyone who adds to the displays will be asked to fill out a small questionnaire as a competition will also run and be judged by students on the BA Hons in Fine Art at Falmouth University.
The questionnaire will ask basic information about the exhibition participants ,a few leading questions about their visit to the gallery as well as asking if they would be potentially interested in attending art workshops or short courses.
The 3 pieces will be eventually auctioned off for charity.
Press releases will be sent to local newspapers about both the exhibition as well as the charity event to auction them off. Information will also be sent to the chosen charity that the auction proceeds will go to.
Information from the questionnaires will be used by the gallery to decide if there is a genuine interest in workshops and whether they are viable. They will also use this information as part of a financial forecast to apply for funding.
Measurement and Evaluation
- Newspaper coverage
- Increase in the amount of visitors
- Informational findings from the questionnaires I.E ages and interest in workshops
Universities Challenge? Guest lecture (2)
A proposed merger looks set to be the next big calendar event for two top educational institutes.
When prompted during a lecture with level one journalism students, Jill Easterby, Head of Public Affairs for University College Falmouth suggested the next biggest publicly related event she would be dealing with, would be the proposed 2008 merger with Dartington College of Arts.
The merger would bring about exciting new possibilities for students at both institutes, including increased opportunities in performance related subjects, for which Dartington already holds a strong reputation.
Although the merger will take place next January. Dartington will not be relocating their courses to Falmouth until 2010. Therefore students on performance courses will be studying at the Dartington campus before relocation.
As head of public affairs Jill stressed the importance in her job to show University College Falmouth in the best light, for existing and prospective students. This will be extremely important if the merger is to be greeted positively.
Jill`s job is central to the communication wheel both within the university and in the wider community. As editor of the college prospectus she admitted that "Image is everything."
Jill admitted to a lot of time, "Working on instinct," in conveying the right image to a chain of people including students, their parents, the government who aid funding, as well as the local community.
Jill is also head of community relations and is responsible for making sure local residents are happy with student behaviour. These strong communicational links will be paramount in the coming years if the increased student presence from Dartington will be a smooth transition.
When prompted during a lecture with level one journalism students, Jill Easterby, Head of Public Affairs for University College Falmouth suggested the next biggest publicly related event she would be dealing with, would be the proposed 2008 merger with Dartington College of Arts.
The merger would bring about exciting new possibilities for students at both institutes, including increased opportunities in performance related subjects, for which Dartington already holds a strong reputation.
Although the merger will take place next January. Dartington will not be relocating their courses to Falmouth until 2010. Therefore students on performance courses will be studying at the Dartington campus before relocation.
As head of public affairs Jill stressed the importance in her job to show University College Falmouth in the best light, for existing and prospective students. This will be extremely important if the merger is to be greeted positively.
Jill`s job is central to the communication wheel both within the university and in the wider community. As editor of the college prospectus she admitted that "Image is everything."
Jill admitted to a lot of time, "Working on instinct," in conveying the right image to a chain of people including students, their parents, the government who aid funding, as well as the local community.
Jill is also head of community relations and is responsible for making sure local residents are happy with student behaviour. These strong communicational links will be paramount in the coming years if the increased student presence from Dartington will be a smooth transition.
Monday, 15 October 2007
The Importance Of The Public Sphere And What It Has Done For Public Opinion.(1)
Our first lecture on Media and Popular Culture discussed the importance and emergence of the Public Sphere. The public sphere is a philosophy that develops the idea of private individuals interacting with others in a common area.
We talked about the work of Habernas who defines the Public Sphere as "A network for communicating information and points of view." The lecture went on to look at Offentlichkeit a German idea, which suggested a given space in society where people could meet and share ideas and theories, as well as information which was important given the political climate of the time.
The spaces we spoke of were the Agora. The Greek definition for the marketplace or forum this allowed people from all over to meet outside the City or Polis to exchange ideas and convince someone of your plea. It became more than just a social hot spot but also became the place to go to hear and discuss important information including economical and political agendas. Although the Public Sphere makes a suggestion of the public as a whole, it was dominated entirely at the time by governmental officials, aristocracy and only included men. Working class and women were always excluded from this realm.
Thirst for information soon led to the rise of people willing to pay for print.The content of these articles were often more relevant to business men as it contained dry facts on political endeavors. Soon the thirst for knowledge however, grew, and journals such as the "Spectator" emerged. These swayed towards more leisure movements including taste and fashion. Taste was no longer determined by your class, now you were to be distinguished by what you were to spend your money on.
Generally, and certainly in today's standards, being able to voice our own opinion and be part of public discussions has meant a growing shift in power giving higher ranks less chance of standing in the way of change.
However with the occurrence of television and more recently the web, which has led to the obsession with the phenomenon that is "blogging." I feel this threatens to take away the importance of personal opinion by drawing a blank on actual new ideas. Surely all this allows us to do is tag on to the discussion of something that has gone before? Ones voice now as to be pretty radical to be heard over the doldrums of a monotone moan. Is this reason that its usually the most stupid parts of public opinion that are heard above the rest?
We talked about the work of Habernas who defines the Public Sphere as "A network for communicating information and points of view." The lecture went on to look at Offentlichkeit a German idea, which suggested a given space in society where people could meet and share ideas and theories, as well as information which was important given the political climate of the time.
The spaces we spoke of were the Agora. The Greek definition for the marketplace or forum this allowed people from all over to meet outside the City or Polis to exchange ideas and convince someone of your plea. It became more than just a social hot spot but also became the place to go to hear and discuss important information including economical and political agendas. Although the Public Sphere makes a suggestion of the public as a whole, it was dominated entirely at the time by governmental officials, aristocracy and only included men. Working class and women were always excluded from this realm.
Thirst for information soon led to the rise of people willing to pay for print.The content of these articles were often more relevant to business men as it contained dry facts on political endeavors. Soon the thirst for knowledge however, grew, and journals such as the "Spectator" emerged. These swayed towards more leisure movements including taste and fashion. Taste was no longer determined by your class, now you were to be distinguished by what you were to spend your money on.
Generally, and certainly in today's standards, being able to voice our own opinion and be part of public discussions has meant a growing shift in power giving higher ranks less chance of standing in the way of change.
However with the occurrence of television and more recently the web, which has led to the obsession with the phenomenon that is "blogging." I feel this threatens to take away the importance of personal opinion by drawing a blank on actual new ideas. Surely all this allows us to do is tag on to the discussion of something that has gone before? Ones voice now as to be pretty radical to be heard over the doldrums of a monotone moan. Is this reason that its usually the most stupid parts of public opinion that are heard above the rest?
Wednesday, 10 October 2007
News Writing Exercise (1)
A man was jailed yesterday for posting at least six racial comments on a tribute website set up in honour of murdered black teenager Anthony Walker.
A School friend of 18 year old Anthony Walker who was murdered last year in a racist attack with a ice axe set up a website in honour of his friend. The intention of the website, as Liverpool Crown Court Judge Henry Globe QC said " was innocent, honourable and well motivated."
Neil Martin (30) was sentenced yesterday to two years and eight month for the race hate crime and six months for child pornography offences.
Martin who went under the pseudonym Genuine Scouser was arrested back in September for his web postings. Officers also found 33 images of child pornography on his computer. Although Martin admitted to the postings he insisted he was not racist that he only wanted to stir up an arguement.
Martin made suggestions that white people should celebrate the murder and that Anthony`s family should be burned.
The court heard that Martin had also created an internet profile using Anthony`s name and photograph and that he also posed as a schoolgirl on teenage chatrooms. Heather-Lloyd who was defending Martin said he had no history of racist behaviour and that he felt "Deeply ashamed." She went on to say " He was isolated and living in a fantasy world, spending hours on his computer in his room where his persona could be as he made it, good or bad."
Martin, from Maghull Merseyside pleaded guilty at earlier hearings to publishing material likely to stir up racial hatred and to making indecent photographs of children.
After the court verdict Anthony`s mother Gee Walker, said she was satisfied by the sentence but did not accept the written letter of apology that Martin had sent her " After hearing what he said in those messages. I dont buy it . I dont accept it. He had time to think about it and he did it six times." She went on to say, "Hitler started with an idea, slavery started with an idea so it is good that this was stopped in time."
A School friend of 18 year old Anthony Walker who was murdered last year in a racist attack with a ice axe set up a website in honour of his friend. The intention of the website, as Liverpool Crown Court Judge Henry Globe QC said " was innocent, honourable and well motivated."
Neil Martin (30) was sentenced yesterday to two years and eight month for the race hate crime and six months for child pornography offences.
Martin who went under the pseudonym Genuine Scouser was arrested back in September for his web postings. Officers also found 33 images of child pornography on his computer. Although Martin admitted to the postings he insisted he was not racist that he only wanted to stir up an arguement.
Martin made suggestions that white people should celebrate the murder and that Anthony`s family should be burned.
The court heard that Martin had also created an internet profile using Anthony`s name and photograph and that he also posed as a schoolgirl on teenage chatrooms. Heather-Lloyd who was defending Martin said he had no history of racist behaviour and that he felt "Deeply ashamed." She went on to say " He was isolated and living in a fantasy world, spending hours on his computer in his room where his persona could be as he made it, good or bad."
Martin, from Maghull Merseyside pleaded guilty at earlier hearings to publishing material likely to stir up racial hatred and to making indecent photographs of children.
After the court verdict Anthony`s mother Gee Walker, said she was satisfied by the sentence but did not accept the written letter of apology that Martin had sent her " After hearing what he said in those messages. I dont buy it . I dont accept it. He had time to think about it and he did it six times." She went on to say, "Hitler started with an idea, slavery started with an idea so it is good that this was stopped in time."
Tuesday, 9 October 2007
Steve Ivall- Falmouth Packet Guest Lecture One
Steve Ivall Deputy Editor of the Falmouth Packet was our first guest speaker on Monday 8th October. The Falmouth Packet is as Steve said "A small cog within a big wheel." The packet publication is run by Newsquest which in turn is run by the American company Gannet.
Steve went on to inform us of the vast amount of magazine based publications the Packet company produces. These include monthly and yearly publications for both the public and business to business sector such as the Farmers Magazine which is a monthly publication. There are also a vast amount of magazines for national readership such as the Smallholders Magazine and the Royal Cornwall Magazine which is also published nationally.
Steve went on to explain the importance of structural relationships between Regional and National papers and the filtration between the both . National papers, as Steve said "Feed" daily off regional and local papers. He went on to explain that inevitably what would hit front page on a local paper could quite possibly only stretch to a couple of easily hidden lines on a national level. From a human interest angle this could change depending on the regional interest the story may draw.
I found the most interesting topic in Steve`s talk was the importance he stressed for in particular, local journalists to be able to multi task in all areas of this multi media world we live in. Gone are the days when a reporter would merely go out and grab a story. Now they are sent out with at the very least, high tech camera equipment as well as sound equipment ready to use in podcasting and radio broadcasting. He also highlighted a shift in trend between newspapers and the web. Newsquest`s policy today is one of a primarily web based news service and a newspaper secondly. The packet contains a 24hour "hub" of news staff that will put every news feature on the the Packet website.
Although a sore point for many. Steve also highlighted the importance in being able to use short hand and that the Packet would not employee a trainee journalist who could not produce at least 100 words per minute.
I was also interested to learn about Steve`s opinion on press releases. As a student of Public Relations I found this to be a helpful insight into the world of journalism. I obviously need to get into the mind of a journalist when I am writing my press releases so that it doesn't end up in the pile labeled "To Much Like Hard Work To Edit."
It became clear that Mr Ivall took a different approach to interviewing techniques than we may previously have been told. Saying that a little forcefulness was not a bad thing to get the questions you wanted answered.
Steve finished his talk by opening the floor to questions. A question was put to him regarding freelance submissions to the packet. Steve openly encourages this from students at the University but seem to imply only photography work would be paid for. Although a byline was fairly possible. This also lead him to talk about citizen journalism which is increasingly popular both on a national and regional level where Joe public can now become photo journalists in their own right with the use of their camera phones.
Although obviously aimed at journalist as opposed to the Public Relations students. I found the talk both informative and gave me a useful insight into the world of local journalism.
Steve went on to inform us of the vast amount of magazine based publications the Packet company produces. These include monthly and yearly publications for both the public and business to business sector such as the Farmers Magazine which is a monthly publication. There are also a vast amount of magazines for national readership such as the Smallholders Magazine and the Royal Cornwall Magazine which is also published nationally.
Steve went on to explain the importance of structural relationships between Regional and National papers and the filtration between the both . National papers, as Steve said "Feed" daily off regional and local papers. He went on to explain that inevitably what would hit front page on a local paper could quite possibly only stretch to a couple of easily hidden lines on a national level. From a human interest angle this could change depending on the regional interest the story may draw.
I found the most interesting topic in Steve`s talk was the importance he stressed for in particular, local journalists to be able to multi task in all areas of this multi media world we live in. Gone are the days when a reporter would merely go out and grab a story. Now they are sent out with at the very least, high tech camera equipment as well as sound equipment ready to use in podcasting and radio broadcasting. He also highlighted a shift in trend between newspapers and the web. Newsquest`s policy today is one of a primarily web based news service and a newspaper secondly. The packet contains a 24hour "hub" of news staff that will put every news feature on the the Packet website.
Although a sore point for many. Steve also highlighted the importance in being able to use short hand and that the Packet would not employee a trainee journalist who could not produce at least 100 words per minute.
I was also interested to learn about Steve`s opinion on press releases. As a student of Public Relations I found this to be a helpful insight into the world of journalism. I obviously need to get into the mind of a journalist when I am writing my press releases so that it doesn't end up in the pile labeled "To Much Like Hard Work To Edit."
It became clear that Mr Ivall took a different approach to interviewing techniques than we may previously have been told. Saying that a little forcefulness was not a bad thing to get the questions you wanted answered.
Steve finished his talk by opening the floor to questions. A question was put to him regarding freelance submissions to the packet. Steve openly encourages this from students at the University but seem to imply only photography work would be paid for. Although a byline was fairly possible. This also lead him to talk about citizen journalism which is increasingly popular both on a national and regional level where Joe public can now become photo journalists in their own right with the use of their camera phones.
Although obviously aimed at journalist as opposed to the Public Relations students. I found the talk both informative and gave me a useful insight into the world of local journalism.
Friday, 5 October 2007
Learning, Reflection and Change
I realised for a long time I needed to do something constructive with my life. I had spent to long flitting from one job to another with no real passion. Without trying to sound melodramatic it felt like doors were closing in my face instead of opening . Its never been the ideas I lacked more the ability to focus on one at a time. Because of this I was getting very little of what I wanted to do actually achieved.
My job meant I was only treading water and backwards at that as I was actually been driven further from where I wanted to be. A time had come that instead of merely thinking I knew I had to act on those brainwaves.
I have always had ideas of where I would like to be but no idea of how to actually get there. So after asking for everyone`s opinion, and listening only to the ones that suited me most, I decided to apply for higher education and a degree in Public Relations. I have decided to engage in as much as I possibly can. I am, without trying to sound dull, here to learn and hopefully change the cycle that have been clouding my ability as a person and stopping my ideas from flourishing .
I hope to improve on my talents and past life experiences while at the same time discovering new skills. I never want to lose my ability to dream and think up " Ellie's bright ideas," but I hope to learn how to shape them in to something constructive and real. I want to re-establish my self-belief whilst continuing to grow as a person.
I worry about losing sight of whats already important in my life such as my family and relationships .The fact I will have to forge new relationships with people for at least the next three years is also daunting. I also feel that as I will be finishing my studies when I am thirty its imperative I get this right. Debt is a huge factor but I am willing to discipline myself and lessen my spending as I know without a degree and the right grounding it is highly possible that I will never turn the corner on to my chosen path.
My job meant I was only treading water and backwards at that as I was actually been driven further from where I wanted to be. A time had come that instead of merely thinking I knew I had to act on those brainwaves.
I have always had ideas of where I would like to be but no idea of how to actually get there. So after asking for everyone`s opinion, and listening only to the ones that suited me most, I decided to apply for higher education and a degree in Public Relations. I have decided to engage in as much as I possibly can. I am, without trying to sound dull, here to learn and hopefully change the cycle that have been clouding my ability as a person and stopping my ideas from flourishing .
I hope to improve on my talents and past life experiences while at the same time discovering new skills. I never want to lose my ability to dream and think up " Ellie's bright ideas," but I hope to learn how to shape them in to something constructive and real. I want to re-establish my self-belief whilst continuing to grow as a person.
I worry about losing sight of whats already important in my life such as my family and relationships .The fact I will have to forge new relationships with people for at least the next three years is also daunting. I also feel that as I will be finishing my studies when I am thirty its imperative I get this right. Debt is a huge factor but I am willing to discipline myself and lessen my spending as I know without a degree and the right grounding it is highly possible that I will never turn the corner on to my chosen path.
Friday, 28 September 2007
Blogs Away
Woooooo hooooooooo!This is my first blog and apart from the odd half hearted attempt on Myspace etc this is the first time I have used blogging.
This is being created at the same time as a room full of other blogs. Each individual and unique in text and detail. Today being Friday means its the last day of the first week of brand new Uni life. I was worried that I was going to be one of the oldest students on my course and although I am in regards to the PR group its reassuring to see there are some mature students on the journalism course.
I have pretty much left everything I knew, my personal comfort zone to enter this new world. I had a fulltime job and expensive taste!I am giving it up to be part of the "poor gang" could be really cheesy and say, "but I will be rich in experiences by the end", either that or have gone completely mad!
I kinda have what I think is a pencil draw idea of what I would like to use this degree for. At 26 I would be naive to come into it with no outline of an idea, I have already wasted some of my life on half baked ideas and dreams so I need to actually follow my dreams now and hopefully make the contacts and the decisions that are right for me........
This is being created at the same time as a room full of other blogs. Each individual and unique in text and detail. Today being Friday means its the last day of the first week of brand new Uni life. I was worried that I was going to be one of the oldest students on my course and although I am in regards to the PR group its reassuring to see there are some mature students on the journalism course.
I have pretty much left everything I knew, my personal comfort zone to enter this new world. I had a fulltime job and expensive taste!I am giving it up to be part of the "poor gang" could be really cheesy and say, "but I will be rich in experiences by the end", either that or have gone completely mad!
I kinda have what I think is a pencil draw idea of what I would like to use this degree for. At 26 I would be naive to come into it with no outline of an idea, I have already wasted some of my life on half baked ideas and dreams so I need to actually follow my dreams now and hopefully make the contacts and the decisions that are right for me........
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