Campaign Promotion of their Services (including in-house research purposes)
PR Team Me
Timescale Next 3 months
Budget £1000
Introduction
Falmouth Art Gallery which is funded by the town council is situated on the Moor in Falmouth. The gallery offers free entry to visitors and prides itself on the educational programmes and activities it offers to schools and colleges in the surrounding areas. The gallery has both permanent and seasonal exhibitions from local, national and international artists. The gallery houses some very important works in its permanent collections with paintings as gifts to the gallery dating from 1923. This alone makes Falmouth Gallery one of the most important in Cornwall. The gallery also has an extensively stocked shop, with many items for sale been made by local artists. The gallery has been recently nominated for 15 different awards to honour its prestige and excellence. The staff however feel they would like to reach a wider audience both locally and regionally. They feel they are possibly losing touch with younger generations (apart from on an obvious educational level) and they would like the Gallery to become more central to emphasising community spirit.
The gallery is therefore looking for some promotional ideas to both attract a broader audience, further interaction with the community and to generate some interest from local and national press.
Objectives
- To attract a younger audience. Not just on the basis of direct educational visits.
- To allow the gallery to become more centrally involved in community activities.
- To bring a fun and refreshing spin on what a “normal” gallery visit would mean.
- To raise awareness of what the gallery can potentially offers both Falmouth and Cornwall in general.
- To find out if there is a real interest in a purposed idea for the gallery to hold short art courses for budding artists.
Strategy and Plan
The Gallery staff have become aware of an increase in online enquires about possible art workshops and short courses available for the general public to attend. Presently the gallery do not have the funding available to make these courses a possibility but think the idea of the public being able to add a piece of art work to the gallery while on a visit would attract a new audience.
The gallery will, for a period of three months be running an in house exhibition entitled “Caution! Work In Progress.”
The exhibition will consist of 3 wall size canvases and members of the public will be invited to add to the canvases in the form of graffiti art work using supplied material.
Anyone who adds to the displays will be asked to fill out a small questionnaire as a competition will also run and be judged by students on the BA Hons in Fine Art at Falmouth University.
The questionnaire will ask basic information about the exhibition participants ,a few leading questions about their visit to the gallery as well as asking if they would be potentially interested in attending art workshops or short courses.
The 3 pieces will be eventually auctioned off for charity.
Press releases will be sent to local newspapers about both the exhibition as well as the charity event to auction them off. Information will also be sent to the chosen charity that the auction proceeds will go to.
Information from the questionnaires will be used by the gallery to decide if there is a genuine interest in workshops and whether they are viable. They will also use this information as part of a financial forecast to apply for funding.
Measurement and Evaluation
- Newspaper coverage
- Increase in the amount of visitors
- Informational findings from the questionnaires I.E ages and interest in workshops
2 comments:
Hi there Ellie, thanks for posting your first idea. I like it. In fact, I like it so much it has left me wondering whether this is an idea the gallery has actually had, or one you have thought up.
Generally good, although I'd like to have seen more on how the media would be involved (a press release, an evening launch event with a famous speaker, perhaps?). Also, try to get into the habit of using SMART objectives (if you don't you will start to lose marks here and there is a bit daft).
Hi Jon,
No, the idea was fully my own was a little worried infact that it needed to be at least mildly based on something that was happening. Glad you liked the idea. Would it be possible to go over SMART objectives again so I am clear?
Cheers.
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