An emergency operation is taking place after a nuclear-powered submarine collided with a tugboat at around three am this morning.
The incident, which occurred in Vandrem navel base dockyard has left two people injured.
The dockyard and naval base have been evacuated as investigations continue into the cause of the incident.
There has so far been no release of the radioactive material into the river Musse but engineers have said there is a risk surrounding the submarine itself.
Mandovia Naval Commander Simeon Gadd said, “The leak is restricted to a small area within the submarine itself. There is no danger whatsoever of a nuclear explosion but people should stay in their homes.”
The submarine was not carrying any nuclear weapons was berthed at the North end of the dockyard when the collision occurred.
Radioactive fission products are being released from the submarines nuclear reactor and will be carried downwind. One of the materials is radioactive iodine.
Mr. Gadd added, “The concentration of the materials and the radiation resulting from them decreases rapidly with increasing distance from the submarine.”
As a precaution, residents within two kilometres of the base have been issued with Potassium Iodate tablets, and are advised to take them immediately to protect against the absorption of radioactive iodine into the body.
Residence within this radius, are also advised to stay indoors with doors and windows closed. People are also asked not to collect their children from school, instead they will be looked after by the school authorises until further notice.
For further information residents of Vandrem should listen for updates on the radio or TV of visit the city council website; VandremCityCouncil.com.
word count 275
Thursday, 29 November 2007
Text or photo? Which holds the greater power for public enlightenment?
Increasingly, newspapers, and in particular the tabloids are using photographic imagery as a way of highlighting a story that will attract readers to buy their paper. A photograph appeals to our emotions, and in many cases is a powerful tool, which can make an event far more memorable than the written accounts we read.
Journalists, it is said, are the eyes and ears of the public, therefore a photo captures a singular moment, and when we remove the use of digital enhancement from this equation, stands as evidential material, which in effect freeze frames a moment in history.
Therefore becoming an important tool for people who weren’t present at a particular event or incident. A photo in this context becomes a visual aid that acts as a window into somewhere most people would not have otherwise had access to.
Even broadsheet press such as the Guardian, have taken to producing a double page spread of photography which highlights an event or informs us of an interesting lens captured moment. The text in such articles takes a back seat. After all, it is said, a picture speaks a thousand words,the question to ask however is, are the correct words being spoken?
Without words, what is a photograph more than a vague moment in time, capturing what Henri Cartier Bressom describes as the ‘decisive moment.’ What is this decisive moment when open to incredible interpretation socially, and increasing manipulation technologically?
“In the newspaper, photographs have no meaning independent of their relationship to the words, graphic elements and other factors in the display which surround and penetrate them”. (Journalism and Popular Culture extract from Hall, 1973; 185.)
A photo in any shape or form takes a moment out of context, and alone, contains no past or future evidence of what made up the essence of that singular moment. The poignancy of heart breaking images of war torn families and devastation wreaked by floods and fires, yes, plays a part in fuelling human emotion, but without the text, which will bring the picture into line contextually, the photo remains just that, a timely and framed moment, worthless as anything more than a visual news aid.
379 words
Journalists, it is said, are the eyes and ears of the public, therefore a photo captures a singular moment, and when we remove the use of digital enhancement from this equation, stands as evidential material, which in effect freeze frames a moment in history.
Therefore becoming an important tool for people who weren’t present at a particular event or incident. A photo in this context becomes a visual aid that acts as a window into somewhere most people would not have otherwise had access to.
Even broadsheet press such as the Guardian, have taken to producing a double page spread of photography which highlights an event or informs us of an interesting lens captured moment. The text in such articles takes a back seat. After all, it is said, a picture speaks a thousand words,the question to ask however is, are the correct words being spoken?
Without words, what is a photograph more than a vague moment in time, capturing what Henri Cartier Bressom describes as the ‘decisive moment.’ What is this decisive moment when open to incredible interpretation socially, and increasing manipulation technologically?
“In the newspaper, photographs have no meaning independent of their relationship to the words, graphic elements and other factors in the display which surround and penetrate them”. (Journalism and Popular Culture extract from Hall, 1973; 185.)
A photo in any shape or form takes a moment out of context, and alone, contains no past or future evidence of what made up the essence of that singular moment. The poignancy of heart breaking images of war torn families and devastation wreaked by floods and fires, yes, plays a part in fuelling human emotion, but without the text, which will bring the picture into line contextually, the photo remains just that, a timely and framed moment, worthless as anything more than a visual news aid.
379 words
student protests (7)
Angry students barricaded themselves into their university administration building last Thursday in protest over increasing top up fees.
In response to the protests, a meeting has been agreed to discuss the student concerns. Mary Monkton head of communications at the university said, “The vice- chancellor has agreed to meet representatives of the union next week.”
Police were called to the University of Runningham when security staff found evidence of intruders in the building.
A group of six students were found to have barricaded themselves into the vice chancellors office in an attempt to show how serious the issues surrounding student finance has become.
Amanda Donne, president of the university union said, "we are furious that this college has decided to charge the maximum £3000 in top up fees. The average student in the UK is already £15,000 in the red when they finish their degree and this is only going to get worse.”
She went on to explain how students had been lobbying the vice chancellor for weeks and that so far he had refused to meet them. The protest was a final stand by, “certain members of the student body who obviously felt strong enough about this that they decided to take positive action”.
The six students who have not been named are all believed to be studying fine art at the university
A police spokesperson confirmed that after some negotiation the students emerged and were taken to Woolley Green police station where they were later released without charge.
Since September 2006 annual tuition fees for fulltime undergraduates in England and Northern Ireland have increased from a flat rate of £1,175 to anything up to £3,000.
In theory these ‘differential fees’ means universities can charge anything between £0and £3000. Governmental discussions have taken place whether moves should be made to raise this £3,000 limit after 2010.
308 words
In response to the protests, a meeting has been agreed to discuss the student concerns. Mary Monkton head of communications at the university said, “The vice- chancellor has agreed to meet representatives of the union next week.”
Police were called to the University of Runningham when security staff found evidence of intruders in the building.
A group of six students were found to have barricaded themselves into the vice chancellors office in an attempt to show how serious the issues surrounding student finance has become.
Amanda Donne, president of the university union said, "we are furious that this college has decided to charge the maximum £3000 in top up fees. The average student in the UK is already £15,000 in the red when they finish their degree and this is only going to get worse.”
She went on to explain how students had been lobbying the vice chancellor for weeks and that so far he had refused to meet them. The protest was a final stand by, “certain members of the student body who obviously felt strong enough about this that they decided to take positive action”.
The six students who have not been named are all believed to be studying fine art at the university
A police spokesperson confirmed that after some negotiation the students emerged and were taken to Woolley Green police station where they were later released without charge.
Since September 2006 annual tuition fees for fulltime undergraduates in England and Northern Ireland have increased from a flat rate of £1,175 to anything up to £3,000.
In theory these ‘differential fees’ means universities can charge anything between £0and £3000. Governmental discussions have taken place whether moves should be made to raise this £3,000 limit after 2010.
308 words
Friday, 23 November 2007
Conor Nolan, bringing PR buzz back!
I was beginning to think that I would be better off swapping over to journalism instead of continuing with the public relations course, as I thought I may get more out of it in regards to improving on my writing. However, after Friday’s lecture with Conor Nolan my mind has been changed. I am now, officially excited about the world of public relations again.
Although he had the ability to make it sound easy to get to the top of the game he is obviously in, Conor is definitely coming from a place I inspire to be part of.
Conor told us how he believed in the age old advice of keeping things simple, working out the who, what, why, where, and when was half the struggle in using PR as a tool, which, if used correctly has the ability to effectively manipulate the world of press.
We went on to look at some of the main masters and players in the worlds of pr and press. I was ashamed to admit that although I knew some of the names, I didn’t really know what they did. I realise I need to look into such people in more depth to keep up to date with people and the circles they move in.
I am going to check out some of the music magazines that Conor suggested such as Music Week, as I am very interested in music related pr. After Conors talk I would also like to learn more about celebrity endorsements and advertising pr.
Conor talked a bit about his background and the fact he has now chosen to settle in Cornwall, working as an editorial consultant for the Daily Mirror, as well as writing for Cornwall and Devon media group and PR Adviser to Cornwall Film, a far cry from some of the more colourful jobs he has undertaken.
Conor shared with us a few case studies to demonstrate some of his past work. These included the classical group Bond ,and the campaign that was used to spice up their part in what Conor described as a “saturated market.” Conor explained how the photographer, Bob Carlos Clarke, notorious for his sex sells erotic photography, was commissioned to take pictures worthy of getting the girls back in the papers, success was evident in, among others, a double page spread in the Sunday Express.
Conor, who is also a director for Concept nightclubs, which includes The Embassy in London. The club is a favourite haunt for many footballers and wanna-be footballer’s wife. It’s also a favourite with the Royals. Conor explained the lengths he would go to get the club named checked in papers, whether it be tagged with drunken photos, or named as hospitality caters at events such as Live Earth or Party In The Park. This is evidence to suggest that the biggest successes in pr, are those that find their way in to the press.
One of Conors other successes came in the form of his time working for Harrods. Harrods, which is a Mecca for bargain hunters when it comes to their twice yearly sale, is always opened by a well known personality, these have in the past included Enrique Igesias, Holly Valance, Lucy Lui and Brittany Murphy amongst others. Conor was responsible for securing these people, as well as over seeing the pr of the event, which always saw press coverage reach as globally as Asia, Australian and Japan.
Since 2002 Conor has been personal publicist to ex Neighbours actress and singer Holly Valance.Conor admitted to it not being the easiest job with someone he describes as “hard work’’ but a success non the less. Conor went on the explain how he mounted a campaign to get Ms valance,an actress who openly admits to hating showbiz bashes, back into the limelight. The campaign included restyling her from bikini babe to vintage sophisticate, as well as a cleverly executed appearance at the Edinburgh Film Festival.
Conor concluded by telling us that pr is the art of managing people, this can include the media or the public. It is a matter of transactions, and giving someone something they desire, or possibly making them want something they didn’t know they wanted. The relationships and contacts you develop along the way are vital to secure successful public relation campaigns.
I am not one of those people who is impressed easily, but I have to admit Mr Nolan did a might fine job of inspiring me to get to the top of the pr ladder, and I for one really don’t mind starting at the bottom step to get there.
Although he had the ability to make it sound easy to get to the top of the game he is obviously in, Conor is definitely coming from a place I inspire to be part of.
Conor told us how he believed in the age old advice of keeping things simple, working out the who, what, why, where, and when was half the struggle in using PR as a tool, which, if used correctly has the ability to effectively manipulate the world of press.
We went on to look at some of the main masters and players in the worlds of pr and press. I was ashamed to admit that although I knew some of the names, I didn’t really know what they did. I realise I need to look into such people in more depth to keep up to date with people and the circles they move in.
I am going to check out some of the music magazines that Conor suggested such as Music Week, as I am very interested in music related pr. After Conors talk I would also like to learn more about celebrity endorsements and advertising pr.
Conor talked a bit about his background and the fact he has now chosen to settle in Cornwall, working as an editorial consultant for the Daily Mirror, as well as writing for Cornwall and Devon media group and PR Adviser to Cornwall Film, a far cry from some of the more colourful jobs he has undertaken.
Conor shared with us a few case studies to demonstrate some of his past work. These included the classical group Bond ,and the campaign that was used to spice up their part in what Conor described as a “saturated market.” Conor explained how the photographer, Bob Carlos Clarke, notorious for his sex sells erotic photography, was commissioned to take pictures worthy of getting the girls back in the papers, success was evident in, among others, a double page spread in the Sunday Express.
Conor, who is also a director for Concept nightclubs, which includes The Embassy in London. The club is a favourite haunt for many footballers and wanna-be footballer’s wife. It’s also a favourite with the Royals. Conor explained the lengths he would go to get the club named checked in papers, whether it be tagged with drunken photos, or named as hospitality caters at events such as Live Earth or Party In The Park. This is evidence to suggest that the biggest successes in pr, are those that find their way in to the press.
One of Conors other successes came in the form of his time working for Harrods. Harrods, which is a Mecca for bargain hunters when it comes to their twice yearly sale, is always opened by a well known personality, these have in the past included Enrique Igesias, Holly Valance, Lucy Lui and Brittany Murphy amongst others. Conor was responsible for securing these people, as well as over seeing the pr of the event, which always saw press coverage reach as globally as Asia, Australian and Japan.
Since 2002 Conor has been personal publicist to ex Neighbours actress and singer Holly Valance.Conor admitted to it not being the easiest job with someone he describes as “hard work’’ but a success non the less. Conor went on the explain how he mounted a campaign to get Ms valance,an actress who openly admits to hating showbiz bashes, back into the limelight. The campaign included restyling her from bikini babe to vintage sophisticate, as well as a cleverly executed appearance at the Edinburgh Film Festival.
Conor concluded by telling us that pr is the art of managing people, this can include the media or the public. It is a matter of transactions, and giving someone something they desire, or possibly making them want something they didn’t know they wanted. The relationships and contacts you develop along the way are vital to secure successful public relation campaigns.
I am not one of those people who is impressed easily, but I have to admit Mr Nolan did a might fine job of inspiring me to get to the top of the pr ladder, and I for one really don’t mind starting at the bottom step to get there.
Does the tabloid newspaper have a place in a modern day public sphere?
Habermas`s bourgeois public sphere was initially set up as a arena for mass communication and exchange of information that would inform and enlighten its publics.
The broadsheet newspaper fits in best with this definition, as the broadsheet readership still retains many of the characteristics distinctive with the bourgeois classes; professional people with possible political and economical agendas. Although the broadsheet is what people refer to as the ‘real paper’ it is infact the tabloid that falls into favour.
In our celebrity and entertainment driven society people are looking for light relief and are thirsty for gossip of the rich and famous. People are more interested in what the inside of a politician’s house looks like, rather than the political promises he or his constituency can offer.
The tabloid gives the audience inclusion; it gives people an institution to focus on that contains common ground.
It is published to be consumed quickly and uses language that is common to the masses.
The two-way exchange means attributed to the tabloid style means we are given the sense of our opinion being of value. When viewed in this context, could the tabloid actually be the media tool to generate a modern day public sphere?
Socially, our priorities have changed as consumers, our tastes in what we digest has taken a celebrity spin with politics and religion taking a back seat. Even the monarchy is easier digested in a celebrity context. Be it Prince Harry being photographed falling out a club at two in the morning, or the sensationalism of Diana’s death and the subsequent court hearings.
It is true to say that the tabloid newspaper has no place in Habernas`s definitions of what the public sphere was, a place dominated by men of upper class with a business or political agenda. If however we take the public sphere as an arena for information to reach and be discussed by the masses, I think it would be fair to say that in the celebrity obsessed world we live in, the tabloid is a very true representation of the audiences that a modern day public sphere strives to reach.
354 words
The broadsheet newspaper fits in best with this definition, as the broadsheet readership still retains many of the characteristics distinctive with the bourgeois classes; professional people with possible political and economical agendas. Although the broadsheet is what people refer to as the ‘real paper’ it is infact the tabloid that falls into favour.
In our celebrity and entertainment driven society people are looking for light relief and are thirsty for gossip of the rich and famous. People are more interested in what the inside of a politician’s house looks like, rather than the political promises he or his constituency can offer.
The tabloid gives the audience inclusion; it gives people an institution to focus on that contains common ground.
It is published to be consumed quickly and uses language that is common to the masses.
The two-way exchange means attributed to the tabloid style means we are given the sense of our opinion being of value. When viewed in this context, could the tabloid actually be the media tool to generate a modern day public sphere?
Socially, our priorities have changed as consumers, our tastes in what we digest has taken a celebrity spin with politics and religion taking a back seat. Even the monarchy is easier digested in a celebrity context. Be it Prince Harry being photographed falling out a club at two in the morning, or the sensationalism of Diana’s death and the subsequent court hearings.
It is true to say that the tabloid newspaper has no place in Habernas`s definitions of what the public sphere was, a place dominated by men of upper class with a business or political agenda. If however we take the public sphere as an arena for information to reach and be discussed by the masses, I think it would be fair to say that in the celebrity obsessed world we live in, the tabloid is a very true representation of the audiences that a modern day public sphere strives to reach.
354 words
Wednesday, 21 November 2007
Kirstie Newton Cornwall Today Editor (7)
"Don’t turn your nose up at regional journalism," was Kirstie Newton Editor of Cornwall Today, strongest piece of advice during a lecture with level one journalism students.
Kirstie, originally from Grimsby revealed that she didn’t think you had to originate from Cornwall to be passionate about the region, and that over the past year as editor of the magazine she felt she had really, "pounded a patch in Cornwall."
When starting out, she had every intention of finding her way in London because she thought it to be the place to find fame and fortune. But now she loves the sense of community spirit she gets from living and working in Cornwall.
Previously working on the Devon Today magazine, and moving to Cornwall just over a year ago, Kirstie has found herself drawing on many of her previous contacts when it comes to sourcing information for new features.
During the past year Kirstie has increased the amount of pages contained in the magazine by 40 which now means the magazine contains 216 pages. She is confident in the team she has working with her this includes only two on her in-house editorial team, but the magazine employs a large amount of freelance journalists, photographers and graphic designers.
Cornwall Today covers many topics including food, art, leisure, wildlife and sport. However, the biggest draw for readers are the stories containing a human interest angle.Kirstie admitted to thinking this is one of the winning formulas that the magazine contains.
Cornwall Today appeals mostly to middle to upper-class readers with expendable income, and although the magazine does have readers living within the county, many are people with outside interests, second homes or chose regularly to visit Cornwall on holiday.
Kirstie's background, previous to magazines, was in daily newspapers, she feared that she would have huge gaps between deadlines with nothing to fill her time with. This turned out to not be the case and she finds the majority of the time that there is not enough time in the month.
Although Kirstie prefers magazine style journalism, she knows her news background was invaluable grounding in both spotting a stories and writing tight copy.
She loves the fact that although still writing with your readership in mind, writing for a magazine allows you to write what you’re passionate about instead of writing about, "manufactured material because the T.V calls it news."
Kirstie, originally from Grimsby revealed that she didn’t think you had to originate from Cornwall to be passionate about the region, and that over the past year as editor of the magazine she felt she had really, "pounded a patch in Cornwall."
When starting out, she had every intention of finding her way in London because she thought it to be the place to find fame and fortune. But now she loves the sense of community spirit she gets from living and working in Cornwall.
Previously working on the Devon Today magazine, and moving to Cornwall just over a year ago, Kirstie has found herself drawing on many of her previous contacts when it comes to sourcing information for new features.
During the past year Kirstie has increased the amount of pages contained in the magazine by 40 which now means the magazine contains 216 pages. She is confident in the team she has working with her this includes only two on her in-house editorial team, but the magazine employs a large amount of freelance journalists, photographers and graphic designers.
Cornwall Today covers many topics including food, art, leisure, wildlife and sport. However, the biggest draw for readers are the stories containing a human interest angle.Kirstie admitted to thinking this is one of the winning formulas that the magazine contains.
Cornwall Today appeals mostly to middle to upper-class readers with expendable income, and although the magazine does have readers living within the county, many are people with outside interests, second homes or chose regularly to visit Cornwall on holiday.
Kirstie's background, previous to magazines, was in daily newspapers, she feared that she would have huge gaps between deadlines with nothing to fill her time with. This turned out to not be the case and she finds the majority of the time that there is not enough time in the month.
Although Kirstie prefers magazine style journalism, she knows her news background was invaluable grounding in both spotting a stories and writing tight copy.
She loves the fact that although still writing with your readership in mind, writing for a magazine allows you to write what you’re passionate about instead of writing about, "manufactured material because the T.V calls it news."
Running story (6)
Drugs close to the value of £50.000 has been seized following a fatal crash in Moonville last night.
An accident involving a police car and another vehicle has left one man dead and a policeman seriously injured.
PC Rodgers, who is in a comfortable condition, was on a 999 call when the incident occurred at the junction of Scar Road and the High Street.
A rucksack, found in the Golf, containing both cannabis and cocaine which had a street value of £30.000 and £17,000 respectively has been taken away by the drugs squad.
The VW, is thought to have gone out of control when it saw the police car. Detective Chief Superintendent Angelica Stripes said, “It looks as if the driver, who was carrying a substantial amount of drugs in his car, may have panicked when he saw the blue light.”
The police car crashed into a monument and the other car hit the front of the video shop.
Two police cars and two ambulances attended the incident. Pc Rodgers was taken to St Monty’s Hospital and was treated for concussion, and a fracture to the nose and leg.
The driver of the Golf, also taken hospital was certified dead on arrival, a post mortem is being carried out but the identity of the driver has yet to be established.
PC Rodgers has been suspended on full pay, which is normal procedure when a police vehicle is involved. An internal inquiry has been launched.
The traffic was diverted for two hours following the incident, and a police helicopter was used to search for the passenger of the car who was seen running from the scene before emergency services arrived.
The man has been described as slim, short and around five feet tall with a pale complexion and dark spikey hair. He was wearing red converse shoes, skinny jeans and a brown leather bomber jacket.
“We would like members of the public to come forward if they have seen the man. We suspect that he is local and perhaps known to drug users in the area,” added DCS Stripes
The police hotline for this incident is Moonville 212121.
Word count (323)
An accident involving a police car and another vehicle has left one man dead and a policeman seriously injured.
PC Rodgers, who is in a comfortable condition, was on a 999 call when the incident occurred at the junction of Scar Road and the High Street.
A rucksack, found in the Golf, containing both cannabis and cocaine which had a street value of £30.000 and £17,000 respectively has been taken away by the drugs squad.
The VW, is thought to have gone out of control when it saw the police car. Detective Chief Superintendent Angelica Stripes said, “It looks as if the driver, who was carrying a substantial amount of drugs in his car, may have panicked when he saw the blue light.”
The police car crashed into a monument and the other car hit the front of the video shop.
Two police cars and two ambulances attended the incident. Pc Rodgers was taken to St Monty’s Hospital and was treated for concussion, and a fracture to the nose and leg.
The driver of the Golf, also taken hospital was certified dead on arrival, a post mortem is being carried out but the identity of the driver has yet to be established.
PC Rodgers has been suspended on full pay, which is normal procedure when a police vehicle is involved. An internal inquiry has been launched.
The traffic was diverted for two hours following the incident, and a police helicopter was used to search for the passenger of the car who was seen running from the scene before emergency services arrived.
The man has been described as slim, short and around five feet tall with a pale complexion and dark spikey hair. He was wearing red converse shoes, skinny jeans and a brown leather bomber jacket.
“We would like members of the public to come forward if they have seen the man. We suspect that he is local and perhaps known to drug users in the area,” added DCS Stripes
The police hotline for this incident is Moonville 212121.
Word count (323)
Assignment (6)
A fatal car crash in the centre of Moonville has left one man dead and a policeman seriously injured.
The accident, which involved a police vehicle and a red Golf occurred at midnight last night at the junction of Scar road.
An eyewitness said the police car hit a war memorial and the other vehicle hit the front of the video shop. A passenger of the Golf was seen running away before emergency services had arrived.
“I was leaving work when I heard a squealing of brakes and two crashes, the second much louder than the first,” said Josephine Rockwell, 31.
Police confirm that the driver of the Golf was certified dead on arrival, a rucksack removed from the vehicle is currently in possession of the drugs squad.
The police driver, PC Steve Rodgers, was taken to St Montys Hospital he is been was treated for concussion and a fracture of the nose and leg, he is said to be in a comfortable condition.
The accident, which involved a police vehicle and a red Golf occurred at midnight last night at the junction of Scar road.
An eyewitness said the police car hit a war memorial and the other vehicle hit the front of the video shop. A passenger of the Golf was seen running away before emergency services had arrived.
“I was leaving work when I heard a squealing of brakes and two crashes, the second much louder than the first,” said Josephine Rockwell, 31.
Police confirm that the driver of the Golf was certified dead on arrival, a rucksack removed from the vehicle is currently in possession of the drugs squad.
The police driver, PC Steve Rodgers, was taken to St Montys Hospital he is been was treated for concussion and a fracture of the nose and leg, he is said to be in a comfortable condition.
Tuesday, 20 November 2007
Does journalism fully follow its principle norm? (6)
According to J.McManus, the principle norm of journalism is that of public enlightenment. This means the primary aim for any form of journalism is to inform its readers on current affairs. It should also culturally and socially better our society by keeping consumers fully informed.
“At most newspapers, the proportion of the budget that goes into reporting is well below 20 per cent,” (Squires. 1993). Therefore if the main aim of journalism is to enlighten surely far more money would need to be driven into the discovery and development of news production itself.
According to McManus about 70 per cent of the average newspaper is advertising.”
During a level one lecture regarding the editorial production of Cornwall Today magazine, Editor Kirsty Newton informed us that at least 40 percent of the magazine had to be used for advertising space. If magazines are losing copy to make room for adverts its impossible to say its principle norm is being fully followed.
It is accepted that the principle norm in business is maximum profit over an indefinite period ( Main and Baird. 1981)
On looking at McManus’ model of commercial news production, we can see that news is mostly determined by outside influences. These outside influences, be it from investors or from consumers, can help determine the growth and staying power of a news company as a whole.
Public enlightenment is only a very small amount of what the journalistic tool actually does. It is fair to say that it’s impossible to follow the principle norms in journalism if the principle norms of business are not first followed, for without financial backing and targeted attraction of the right audiences, it’s impossible to even start to enlighten consumers.
“At most newspapers, the proportion of the budget that goes into reporting is well below 20 per cent,” (Squires. 1993). Therefore if the main aim of journalism is to enlighten surely far more money would need to be driven into the discovery and development of news production itself.
According to McManus about 70 per cent of the average newspaper is advertising.”
During a level one lecture regarding the editorial production of Cornwall Today magazine, Editor Kirsty Newton informed us that at least 40 percent of the magazine had to be used for advertising space. If magazines are losing copy to make room for adverts its impossible to say its principle norm is being fully followed.
It is accepted that the principle norm in business is maximum profit over an indefinite period ( Main and Baird. 1981)
On looking at McManus’ model of commercial news production, we can see that news is mostly determined by outside influences. These outside influences, be it from investors or from consumers, can help determine the growth and staying power of a news company as a whole.
Public enlightenment is only a very small amount of what the journalistic tool actually does. It is fair to say that it’s impossible to follow the principle norms in journalism if the principle norms of business are not first followed, for without financial backing and targeted attraction of the right audiences, it’s impossible to even start to enlighten consumers.
Friday, 16 November 2007
Make your art buying as easy as ABC (rewritten from original press release)
A new and exciting Art Buyer Credit scheme is being launched by West Midlands Arts in time for Christmas. The scheme is to enable people to buy art, craft and photography from across the region with the added attraction to ‘Buy now, pay later.’
Sally Luton Chief Executive of West Midlands Art explains, “Art Buyers Credit makes Christmas shopping for works of art as easy as ABC. People can buy distinctive and thoughtful gifts in local galleries, and won’t have to pay for them until October. This is a great opportunity to give or receive an original work of art.”
All together there are Ten galleries that are joint members of the scheme. All have been selected for their professional presentation and the quality of work they exhibit.
The manager of Mac Gallery in Birmingham, Greg Albright jumped at the chance of joining the scheme and was in fact among the first to do so. Greg said, “Staff will be available at our grand Christmas light switch on to explain the scheme to interested shoppers, we are all very excited by the fact most of the work at Mac will be available to buy on the scheme.”
Clare Smith, whose work is currently on show at Mac commented, “We love the idea of our work being a cherished gift, this scheme makes this idea a reality.”
The striking photographic work from Clare Smith and John Hodgett exhibition ‘Near Infinity’ is currently on sale with prices ranging from £400 upwards. Clare’s work focuses on the relationship between land and horizon. Where as Johns work, uniquely mounted on aluminium, records the smallest of details found with in surfaces and texture.
Pieces by the winner of Broadfield House scholarship studio 2000, Joye Colbeck, can be currently found at Broadfield House Glass Museum. Joye, who for the past year has been the resident glassmaker at the museum specialises in Graal and Cameo techniques. Joye’s pieces are always full of inspiring colour and vibrancy.
Joye will be holding a presentation on Saturday 8Th December to talk about her work and what inspires her. Her pieces currently include ‘The Swarm’ vase, a piece inspired by wasps that were drawn to her glass studio as well as her ‘Daisytime’ bowls which are highly memorable and perfect as gifts.
Textile gallery Silk Top Hat in Ludlow are also current members of the scheme. For sale are hats and scarves from Alison Dupernex, and beautifully embroidery work from Shrewsbury based artist Vanessa Blackmore.
Toni Penfold, Head Merchandiser for the gallery said, “The wearable and unique elements of the collections make these pieces perfect for presents.”
For more conventional ideas with a unique twist the gallery also offers an extensive range of jewellery, prints and ceramics for sale, many are by local artists and designers.
The lion Gallery at Leominster has a huge selection of creative gift ideas including wearable art pieces including jewellery by designers Caroline Ede and Petra Bishal. There are also fine examples of wood carved bowls by Mick Robinson which make stylish yet practical gifts.
Notes to Editor.
Please contact Abigail Smith, Communications Officer, West Midlands Arts for further details – telephone 0121 631 5757, fax 0121 643 7239, email abigail.smith@west-midlands-arts.co.uk
Images are available to illustrate selected items
West Midlands Arts is the Regional Arts Board for Herefordshire, Worcestershire, Shropshire, Telford and Wrekin, Staffordshire, Warwickshire, Stoke-on-Trent and the West Midlands Metropolitan Districts.
Loans of £90-£1000 are available to the general public all at 0% APR.
There are many mediums of work included but all must be original works by living artists.
A loan can be up to 90% of the purchase price and there are no sub charges
The listed galleries operating in the scheme are as follows;
Broadfield Glass Museum 01384 812745
Mac Birmingham 0121 440 4221
Collection Gallery ************
Lion Gallery ************
Old Chapel Gallery ************
Parkfields Gallery ************
Ombersley ************
Shire Hall Gallery ************
Silk Top Hat ************
Twenty Twenty Applied Arts ********
Original Press release
http://www.pressbox.com/detailed/Arts/Buying_art_this_Christmas_is_easy_as_ABC_558.html
The original press release did contain an interesting and valid story which would be deemed newsworthy, but i felt it was at times hidden within direct advertising and sales talk. There was to much information in regards to specific galleries and the prices of their products.I felt referring to items as 'fun stocking fillers'drew attention away from what the press release was about as no one would buy stocking fillers on a credit scheme surely.
I also felt it strange that although ten galleries were involved in the scheme it chose to highlight only some in the press release.
The structure could have been a little tighter with more information about the scheme itself being placed nearer the top.To add more credibility I have added a couple more quotes rather than just from the person involved in the scheme. I have also chosen to add some of the details to the notes to editor section rather than the main body of the release itself.
After discussing what makes for a good press release, I found the exercise of looking at a selection of press releases very useful. I will continue looking at press releases noting who they are for,the structure, the news angle in them and their credibility as this will help when it comes to writing my own.
Sally Luton Chief Executive of West Midlands Art explains, “Art Buyers Credit makes Christmas shopping for works of art as easy as ABC. People can buy distinctive and thoughtful gifts in local galleries, and won’t have to pay for them until October. This is a great opportunity to give or receive an original work of art.”
All together there are Ten galleries that are joint members of the scheme. All have been selected for their professional presentation and the quality of work they exhibit.
The manager of Mac Gallery in Birmingham, Greg Albright jumped at the chance of joining the scheme and was in fact among the first to do so. Greg said, “Staff will be available at our grand Christmas light switch on to explain the scheme to interested shoppers, we are all very excited by the fact most of the work at Mac will be available to buy on the scheme.”
Clare Smith, whose work is currently on show at Mac commented, “We love the idea of our work being a cherished gift, this scheme makes this idea a reality.”
The striking photographic work from Clare Smith and John Hodgett exhibition ‘Near Infinity’ is currently on sale with prices ranging from £400 upwards. Clare’s work focuses on the relationship between land and horizon. Where as Johns work, uniquely mounted on aluminium, records the smallest of details found with in surfaces and texture.
Pieces by the winner of Broadfield House scholarship studio 2000, Joye Colbeck, can be currently found at Broadfield House Glass Museum. Joye, who for the past year has been the resident glassmaker at the museum specialises in Graal and Cameo techniques. Joye’s pieces are always full of inspiring colour and vibrancy.
Joye will be holding a presentation on Saturday 8Th December to talk about her work and what inspires her. Her pieces currently include ‘The Swarm’ vase, a piece inspired by wasps that were drawn to her glass studio as well as her ‘Daisytime’ bowls which are highly memorable and perfect as gifts.
Textile gallery Silk Top Hat in Ludlow are also current members of the scheme. For sale are hats and scarves from Alison Dupernex, and beautifully embroidery work from Shrewsbury based artist Vanessa Blackmore.
Toni Penfold, Head Merchandiser for the gallery said, “The wearable and unique elements of the collections make these pieces perfect for presents.”
For more conventional ideas with a unique twist the gallery also offers an extensive range of jewellery, prints and ceramics for sale, many are by local artists and designers.
The lion Gallery at Leominster has a huge selection of creative gift ideas including wearable art pieces including jewellery by designers Caroline Ede and Petra Bishal. There are also fine examples of wood carved bowls by Mick Robinson which make stylish yet practical gifts.
Notes to Editor.
Please contact Abigail Smith, Communications Officer, West Midlands Arts for further details – telephone 0121 631 5757, fax 0121 643 7239, email abigail.smith@west-midlands-arts.co.uk
Images are available to illustrate selected items
West Midlands Arts is the Regional Arts Board for Herefordshire, Worcestershire, Shropshire, Telford and Wrekin, Staffordshire, Warwickshire, Stoke-on-Trent and the West Midlands Metropolitan Districts.
Loans of £90-£1000 are available to the general public all at 0% APR.
There are many mediums of work included but all must be original works by living artists.
A loan can be up to 90% of the purchase price and there are no sub charges
The listed galleries operating in the scheme are as follows;
Broadfield Glass Museum 01384 812745
Mac Birmingham 0121 440 4221
Collection Gallery ************
Lion Gallery ************
Old Chapel Gallery ************
Parkfields Gallery ************
Ombersley ************
Shire Hall Gallery ************
Silk Top Hat ************
Twenty Twenty Applied Arts ********
Original Press release
http://www.pressbox.com/detailed/Arts/Buying_art_this_Christmas_is_easy_as_ABC_558.html
The original press release did contain an interesting and valid story which would be deemed newsworthy, but i felt it was at times hidden within direct advertising and sales talk. There was to much information in regards to specific galleries and the prices of their products.I felt referring to items as 'fun stocking fillers'drew attention away from what the press release was about as no one would buy stocking fillers on a credit scheme surely.
I also felt it strange that although ten galleries were involved in the scheme it chose to highlight only some in the press release.
The structure could have been a little tighter with more information about the scheme itself being placed nearer the top.To add more credibility I have added a couple more quotes rather than just from the person involved in the scheme. I have also chosen to add some of the details to the notes to editor section rather than the main body of the release itself.
After discussing what makes for a good press release, I found the exercise of looking at a selection of press releases very useful. I will continue looking at press releases noting who they are for,the structure, the news angle in them and their credibility as this will help when it comes to writing my own.
Tuesday, 13 November 2007
Big steps made by PPA to follow the carbon footprint guest lecture (6)
PPA, the largest organisation for promoting consumer and business magazines urge their members to get green.
With global production of waste on the increase and with a mission to promote, protect and advise. Members of the PPA have decided that its time this statement extended to environmental concerns also.
The magazine business contributes to a vast amount of the unnecessary waste that ends up in landfill sites yearly whether its from magazine packaging, unsold copies, or consumer waste. Nick Mazur, Deputy chief executive for the PPA said, “Environmental responsibility was a chain of events and had to follow many steps to be effective.”
The PPA, which represents over 80% of the magazine industry and currently has 400 publishing members, have untaken extensive research into the best ways to become ‘greener.’
Committee members have put forward recommendations to adopt a degradable poly wrap to cut down on landfill waste as well as increasing recycling possibilities. The suggested wrap is Oxo biodegradable poly wrap and will break down even when emptied into landfill sites.
Further to this, research has been done to explore what other actions can be taken. A successful campaign to increase the amount of waste magazines being recycled into newspapers found that at least 52% were being recycled when tests were carried out on paper mill samples. Nick added “We also literally sent people out to grab samples to see how many magazines were contained amongst waste paper and rubbish.”
The PPA have also looked into the idea of self replenishment for magazine stockists,
“It’s a fact that there’s is at least 30% more magazines produced than is actually needed, having 20 on the stands and ordering more when necessary would make more sense,”said Nick.
Has social networking changed our social structure.(5)
If I told you now I was locking your mobile phone in a glass cabinet and you couldn’t have it back for the next week, how comfortable with this would you be?
Is it true to say technologies, such as mobile phones and the internet shape the way we think and interact with other people and the world in general?
We currently live in a world where technologically never sleeps, where big brother is always watching, and where information updates are so advanced, we could potentially miss out on something new merely by turning our phone off for a nights sleep.
On the positive, accessible information means we should as a whole, be more educated and better informed of the world around us. We are able to receive information fast and more effectively than ever before.
Twenty-four hours a day seven days a week we are bombarded with information that progressively makes the world we live in a smaller and easily accessible place. Though it could be true to say the more information handed to us the less we actually soak up.
Being informed does not necessarily mean well informed. Quantity is meaningless if it’s not backed up with fact. Take for example the phenomena of blogging, we are continually asked for our opinion on a subject, but a good old personal rant does not necessary equate to fact.
Although the ability to communicate is at an all time high, and it’s should be easier to receive information, the truth is we have at times become desensitized to what the meaning of communication is.
Take for example the emergence of social networking; it has infact permanently changed the way in which society interacts as well as going some way to change the values of both business and personal relationships. The phenomena of Facebook for example, the social networking site where you can, at the click of a button contact friends and relations who you haven’t potentially seen for years is a fantastic way to get back in touch with people but who can honestly say that all 500 people they have as "friends” would be friends on a day to day face to face basis>
Online dating has taken off in a big way. It’s no longer considered to be a seedy weird world resided by internet geeks. Its now often as acceptable as meeting someone in the pub for a drink. But how likely would it have been for you to meet that person in America if it had not been for the world that is the web?
If you can now dump a partner by text message, hand your notice in my email, send an email instead of a letter and pretty much live your life from a leather computer chair then I think it’s fair to say it has changed our social structure. As for being for the better is highly debatable
Is it true to say technologies, such as mobile phones and the internet shape the way we think and interact with other people and the world in general?
We currently live in a world where technologically never sleeps, where big brother is always watching, and where information updates are so advanced, we could potentially miss out on something new merely by turning our phone off for a nights sleep.
On the positive, accessible information means we should as a whole, be more educated and better informed of the world around us. We are able to receive information fast and more effectively than ever before.
Twenty-four hours a day seven days a week we are bombarded with information that progressively makes the world we live in a smaller and easily accessible place. Though it could be true to say the more information handed to us the less we actually soak up.
Being informed does not necessarily mean well informed. Quantity is meaningless if it’s not backed up with fact. Take for example the phenomena of blogging, we are continually asked for our opinion on a subject, but a good old personal rant does not necessary equate to fact.
Although the ability to communicate is at an all time high, and it’s should be easier to receive information, the truth is we have at times become desensitized to what the meaning of communication is.
Take for example the emergence of social networking; it has infact permanently changed the way in which society interacts as well as going some way to change the values of both business and personal relationships. The phenomena of Facebook for example, the social networking site where you can, at the click of a button contact friends and relations who you haven’t potentially seen for years is a fantastic way to get back in touch with people but who can honestly say that all 500 people they have as "friends” would be friends on a day to day face to face basis>
Online dating has taken off in a big way. It’s no longer considered to be a seedy weird world resided by internet geeks. Its now often as acceptable as meeting someone in the pub for a drink. But how likely would it have been for you to meet that person in America if it had not been for the world that is the web?
If you can now dump a partner by text message, hand your notice in my email, send an email instead of a letter and pretty much live your life from a leather computer chair then I think it’s fair to say it has changed our social structure. As for being for the better is highly debatable
Monday, 12 November 2007
Mother of two found guilty over husbands death court report(1)
Mrs Alex Horton-Smith was sentenced to 18 months in prison today after being found guilty of the manslaughter of her husband John Horton-Smith at their home on the 27th of May.
Attending police officer Pc South, who already knew the family, was first on the scene and found Mrs Horton Smith sat at the bottom of the stair case. “Sorry Eddy was hoping it wasn’t going to be you.” was her first words.
Prosecuting council, Mrs Cloves said that Mr Horton-Smith had been found shortly after 9.00pm after a call that Mrs Horton Smith herself made at 8.57pm He had sustained one shot in the chest and one shot to the back. Evidence suggested the first shot hadn’t killed him instantly. Mrs Cloves went on to say that Alex Horton-Smith had “shot him twice within a 20second interval and had made no attempt to save her husbands life.”
James McKenzie, duty pathologist said that due to the location and remoteness of the Horton-Smith family home there had been no chance of survival after the second shot was fired.
Alex Horton Smith, who had studied journalism, had lived with John’s brother Robert while at university. She had moved in with John when she had got a job in radio. They later went on to marry when she fell pregnant.
The jury heard how John suffered from depression which was aggravated further when his crayfish business fell through duty to contamination. According to Mrs Horton Smith his depression lead on many occasions to violent behaviour towards her and on many occasions this was often of a sexual nature.
Alex Horton- Smith told the court that on the day that John had died, details had been disclosed to him regarding an alleged affair between Mrs Horton-Smith and Robert Horton- Smith. Robert Horton-Smith fiercely denied any such allegations.
Mr Horton-Smith went on to say that after sending her children to bed early. She had got the gun from the kitchen because she “feared another attack was inevitable,” due to the mood that John was in that evening.
Defence counsel Mr Prestwick suggested that Mrs Horton-Smith had merely wanted to stop all the violence from happening, he went on to say how she had given up everything for her husband she was just protecting herself and her children.
Mrs Horton Smith has already served 9 months of her 18month sentence in custody.
Attending police officer Pc South, who already knew the family, was first on the scene and found Mrs Horton Smith sat at the bottom of the stair case. “Sorry Eddy was hoping it wasn’t going to be you.” was her first words.
Prosecuting council, Mrs Cloves said that Mr Horton-Smith had been found shortly after 9.00pm after a call that Mrs Horton Smith herself made at 8.57pm He had sustained one shot in the chest and one shot to the back. Evidence suggested the first shot hadn’t killed him instantly. Mrs Cloves went on to say that Alex Horton-Smith had “shot him twice within a 20second interval and had made no attempt to save her husbands life.”
James McKenzie, duty pathologist said that due to the location and remoteness of the Horton-Smith family home there had been no chance of survival after the second shot was fired.
Alex Horton Smith, who had studied journalism, had lived with John’s brother Robert while at university. She had moved in with John when she had got a job in radio. They later went on to marry when she fell pregnant.
The jury heard how John suffered from depression which was aggravated further when his crayfish business fell through duty to contamination. According to Mrs Horton Smith his depression lead on many occasions to violent behaviour towards her and on many occasions this was often of a sexual nature.
Alex Horton- Smith told the court that on the day that John had died, details had been disclosed to him regarding an alleged affair between Mrs Horton-Smith and Robert Horton- Smith. Robert Horton-Smith fiercely denied any such allegations.
Mr Horton-Smith went on to say that after sending her children to bed early. She had got the gun from the kitchen because she “feared another attack was inevitable,” due to the mood that John was in that evening.
Defence counsel Mr Prestwick suggested that Mrs Horton-Smith had merely wanted to stop all the violence from happening, he went on to say how she had given up everything for her husband she was just protecting herself and her children.
Mrs Horton Smith has already served 9 months of her 18month sentence in custody.
Wednesday, 7 November 2007
Think outside the celebrity box if you want to succeed in journalism
Business journalism is the way forward if you want to succeed, because, according to seasoned film and business writer Boyd Farrow,"All you need is a head to be able to write for Heat(magazine)."
In a realistic, yet cynical approach to his work, Boyd made suggestions that in the celebrity driven world we live in smart journalists should always look for the business spin on a story if they want to make it in the cut throat world of journalism.
He went on to say if you were in it for the money and a decent career, as opposed to a love for writing you were better off choosing something else. Harsh but possibly true. He suggested journalism was favoured as a lifestyle choice rather than a career choice,"If you are looking for a great lifestyle and being able to stay in bed till past 10 in the morning then you have chosen well."
Boyd started his career with a determination to make it in London. With only a sleeping bag and a radio to his name he proceeded to knock on the doors of Soho till he finally got his break as Editor assistant for a restaurant magazine where he worked for the next 12months.
Combining his passion for film and writing Boyd joined the team at Screen international and soon became the UK expert in his field. However having enough of star studded parties and screenings he soon became bored of the fickle celebrity bravado he was writing for. Boyd`s interest lay not in the stars of the films but the film industry itself.
Business became his passion and Boyd found himself finding a business spin on everything he saw and read about.An article about the extra Carlsberg sold during FIFA world cup, that took Boyd no more than half time to write gained him a feature he got paid £500 for.
Having the confidence and contacts he had gained from previous employment, Boyd made the decision to go freelance. However writing what he wanted to write when he wanted to write it was not as attractive as it sounded. He often found himself working on pieces for about two weeks which he was only paid £300 for.
Boyd couldn't stress enough the competitiveness of journalism, and that only very few ever make it to the top, regardless of how good at writing they are.To effectively achieve a set of survival skills that helped him succeed as well as have a good time along the way, Boyd revealed only about 20% of his time is taken up with actual writing, the rest is used to come up with ideas and maintain contacts, two in each company he says is a good start.
Boyd has enjoyed a interesting career, and has, in his own words, effectively mastered the art of blagging free hotel rooms,free backstage passes and free flights.Of course this is only achievable when you have your foot firmly on the journalism ladder.Definitely something to aim for however.
The most important thing to Boyd is obviously the ability to have a fantastic time doing what he loves most. After all as he said,"No one lies on their death bed and thinks wow I wish I had more money, but they do say I wish I had done more with my life."
In a realistic, yet cynical approach to his work, Boyd made suggestions that in the celebrity driven world we live in smart journalists should always look for the business spin on a story if they want to make it in the cut throat world of journalism.
He went on to say if you were in it for the money and a decent career, as opposed to a love for writing you were better off choosing something else. Harsh but possibly true. He suggested journalism was favoured as a lifestyle choice rather than a career choice,"If you are looking for a great lifestyle and being able to stay in bed till past 10 in the morning then you have chosen well."
Boyd started his career with a determination to make it in London. With only a sleeping bag and a radio to his name he proceeded to knock on the doors of Soho till he finally got his break as Editor assistant for a restaurant magazine where he worked for the next 12months.
Combining his passion for film and writing Boyd joined the team at Screen international and soon became the UK expert in his field. However having enough of star studded parties and screenings he soon became bored of the fickle celebrity bravado he was writing for. Boyd`s interest lay not in the stars of the films but the film industry itself.
Business became his passion and Boyd found himself finding a business spin on everything he saw and read about.An article about the extra Carlsberg sold during FIFA world cup, that took Boyd no more than half time to write gained him a feature he got paid £500 for.
Having the confidence and contacts he had gained from previous employment, Boyd made the decision to go freelance. However writing what he wanted to write when he wanted to write it was not as attractive as it sounded. He often found himself working on pieces for about two weeks which he was only paid £300 for.
Boyd couldn't stress enough the competitiveness of journalism, and that only very few ever make it to the top, regardless of how good at writing they are.To effectively achieve a set of survival skills that helped him succeed as well as have a good time along the way, Boyd revealed only about 20% of his time is taken up with actual writing, the rest is used to come up with ideas and maintain contacts, two in each company he says is a good start.
Boyd has enjoyed a interesting career, and has, in his own words, effectively mastered the art of blagging free hotel rooms,free backstage passes and free flights.Of course this is only achievable when you have your foot firmly on the journalism ladder.Definitely something to aim for however.
The most important thing to Boyd is obviously the ability to have a fantastic time doing what he loves most. After all as he said,"No one lies on their death bed and thinks wow I wish I had more money, but they do say I wish I had done more with my life."
Identity fraud in London.
Shocking figures today revealed London as the current hot spot for identity fraud in the UK
It has been revealed as many as 2,570 new victims were affected in the first half of 2007 alone showing a 70% increase according to new figures from credit rating agency Experian.
Those living inside the M25 are more than three and half times more likely to be targeted. Kensington has been proven to be the highest risk area where residents are five times more likely to fall victim than the UK average.
Present address fraud, which often involves interception of mail continues to be the most popular form of fraud. With the wealthiest sections in society continuing to be be most popularly targeted.Those that rent are also highly at risk.
Financial services continue to be vigilant bringing more cases of fraud to victims attention in the first half of 2007 than in any previous six-month period.
Helen Lord, Fraud and Regulatory Compliance Director at Experian comments " Although some people are more likely than others to become a victim, and consumers are more aware of the threat than ever before, everyone is a potential victim. The rate of identity fraud growth continues to be scary."
On average each case of fraud costs the financial organisation involved £700. Mail order companies were found to be the hardest hit accounting for 70% of new cases.
Joseph Bloggs (37)from East London, found himself a victim of identity theft earlier this year despite taking what he thought was all the necessary precautions.
A year after moving house he was refused a credit card. After making further enquires he was informed by the credit card company that he already had one of their cards and had an outstanding balance of £6,500
It was discovered that the new occupiers of his house had applied on 25 occasions
for a credit card in his name after he had moved. They even went as far as registering him back onto the electoral register at his old address.
"Despite doing all the right things to protect myself I still became a victim. I wouldn't wish it on anyone," said Joseph.
Word count 358.
It has been revealed as many as 2,570 new victims were affected in the first half of 2007 alone showing a 70% increase according to new figures from credit rating agency Experian.
Those living inside the M25 are more than three and half times more likely to be targeted. Kensington has been proven to be the highest risk area where residents are five times more likely to fall victim than the UK average.
Present address fraud, which often involves interception of mail continues to be the most popular form of fraud. With the wealthiest sections in society continuing to be be most popularly targeted.Those that rent are also highly at risk.
Financial services continue to be vigilant bringing more cases of fraud to victims attention in the first half of 2007 than in any previous six-month period.
Helen Lord, Fraud and Regulatory Compliance Director at Experian comments " Although some people are more likely than others to become a victim, and consumers are more aware of the threat than ever before, everyone is a potential victim. The rate of identity fraud growth continues to be scary."
On average each case of fraud costs the financial organisation involved £700. Mail order companies were found to be the hardest hit accounting for 70% of new cases.
Joseph Bloggs (37)from East London, found himself a victim of identity theft earlier this year despite taking what he thought was all the necessary precautions.
A year after moving house he was refused a credit card. After making further enquires he was informed by the credit card company that he already had one of their cards and had an outstanding balance of £6,500
It was discovered that the new occupiers of his house had applied on 25 occasions
for a credit card in his name after he had moved. They even went as far as registering him back onto the electoral register at his old address.
"Despite doing all the right things to protect myself I still became a victim. I wouldn't wish it on anyone," said Joseph.
Word count 358.
Tuesday, 6 November 2007
Peter Jones Head of communication for Bupa.
Friday 2nd of November saw Peter Jones the head of communications for Bupa visit us. I have to admit that I was more an a little nervous about the possibility of him putting us on the spot asking us things that were completely out of our depth this early on in the course but I was wrong. I started to make notes on what Peter was saying but ended up actually just listening to what he was telling us.
He included alot of hard facts about cooperate communications and his background, but what I found most useful was how he talked from experience in a down to earth but direct manner.
He came across as having time for us and genuinely interested in wanting to give us solid information and help.
I was interested to learn that Peter started in journalism and he stressed the importance of being able to write well. This is something I really want to develop as its a huge passion for me. I am really interested in being able to bridge the gap between the company and the media with amongst other things a well written press release.
Peter is obviously passionate about creativity in business and he exerts the kind of energy that makes you want to succeed. I don't think cooperate communications is exactly where I would like to go but I found the talk very interesting and extremely helpful as it started to put things into place as to the importance of building reputations, strong communications and creative thinking which is important which ever area I go into.
Peter covered an awful lot in the talk and I found myself, although very interested, overloaded with information by the end of it. We were reassured by Jon that he would be going over the important elements as the course progressed.
He included alot of hard facts about cooperate communications and his background, but what I found most useful was how he talked from experience in a down to earth but direct manner.
He came across as having time for us and genuinely interested in wanting to give us solid information and help.
I was interested to learn that Peter started in journalism and he stressed the importance of being able to write well. This is something I really want to develop as its a huge passion for me. I am really interested in being able to bridge the gap between the company and the media with amongst other things a well written press release.
Peter is obviously passionate about creativity in business and he exerts the kind of energy that makes you want to succeed. I don't think cooperate communications is exactly where I would like to go but I found the talk very interesting and extremely helpful as it started to put things into place as to the importance of building reputations, strong communications and creative thinking which is important which ever area I go into.
Peter covered an awful lot in the talk and I found myself, although very interested, overloaded with information by the end of it. We were reassured by Jon that he would be going over the important elements as the course progressed.
Monday, 5 November 2007
Media and popular culture. News values (4)
In 1965 analytical research was undertaken by two media researched, Galtung and Ruge. This research was conducted to find out what factors news stories contained that deemed them news-worthy. Those that ticked all the right boxes were the ones most likely to reach the top of the news agenda.
It was found that the size or threshold of the story was important the bigger, more violent and more people it affected the more newsworthy it was.
Proximity Relevance, people are always more interested in stories that are close to home, affect people they know or the area they know, stories need to be carefully considered as to how meaningful they will be to the reader.This is why when a plane crashes in say Australian it is always reported in such a way to include the number of Brits that lost their life.
Stories that carry theme or continuity and will most certainly contain new leads in the coming days or weeks are of great interest. Also if a story is deemed valuable it could be in the paper for weeks without anything new happening purely because it is currently important.
Unexpected stories such as scandals and unique points of view will always sell, especially if they are light hearted quirky and simplistic to read. Or just simply different to expectations, “Man bites dog,” will always get people talking over, “dog bites man.”
Any story that is told though people will push stories higher up the agenda the human interest angle is an easy way for the readers to relate to a story. This can be however taken to the extreme if it uses either the elite or anyone with celebrity status. If the celebrity was taken from the equation how important is their latest shopping trip?
Bad news sells so anything that causes disaster or death will sell, possibly because of morbid fascination or possibly the “lucky it wasn’t them” factor.
All of these factors fulfill reader expectations either though formal composition of what they expect to see and how they expect something to be presented to them, this even goes for the unexpected elements people are hungry for information they find quirky and different people look for a talking point and of course a reassurance that life isn’t as bad they thought.
It was found that the size or threshold of the story was important the bigger, more violent and more people it affected the more newsworthy it was.
Proximity Relevance, people are always more interested in stories that are close to home, affect people they know or the area they know, stories need to be carefully considered as to how meaningful they will be to the reader.This is why when a plane crashes in say Australian it is always reported in such a way to include the number of Brits that lost their life.
Stories that carry theme or continuity and will most certainly contain new leads in the coming days or weeks are of great interest. Also if a story is deemed valuable it could be in the paper for weeks without anything new happening purely because it is currently important.
Unexpected stories such as scandals and unique points of view will always sell, especially if they are light hearted quirky and simplistic to read. Or just simply different to expectations, “Man bites dog,” will always get people talking over, “dog bites man.”
Any story that is told though people will push stories higher up the agenda the human interest angle is an easy way for the readers to relate to a story. This can be however taken to the extreme if it uses either the elite or anyone with celebrity status. If the celebrity was taken from the equation how important is their latest shopping trip?
Bad news sells so anything that causes disaster or death will sell, possibly because of morbid fascination or possibly the “lucky it wasn’t them” factor.
All of these factors fulfill reader expectations either though formal composition of what they expect to see and how they expect something to be presented to them, this even goes for the unexpected elements people are hungry for information they find quirky and different people look for a talking point and of course a reassurance that life isn’t as bad they thought.
Sunday, 4 November 2007
News Gen idea (2)
Client Mallow
Campaign New business opening launch, business to business relationship building, on going promotion.
Pr Company Myself
Budget £5000
Introduction
Mallow is a new lifestyle clothing and footwear shop aimed at the 18-45 year old market. Mallow is due for opening in Truro, Cornwall in January 2008. The owners have both worked extensively in the retail trade with over 20 years of combined experience. This will be their first business venture. The owners have thought thoroughly about what they want from Mallow and have a strong ethos for their venture.
The Mallow Ethos
To fill a gap in the market for lifestyle and comfortable wear which is both fashionable and affordable.
To attract a wider audience to show that outdoor wear is more than just the surf wear currently associated with Cornwall.
To be environmentally and culturally conscious, will be using recycled paper bags and wrapping with no plastic.
To promote a range of footwear that is specifically designed for orthopaedic medical conditions which are still fashionable.
They have also come up with a set of S.M.A.R.T objectives that they have presented to me.
These are as follows;
Strengths
With the right promotion as a new shop they have the ability to attract a curious audience.
People will want to find out about them.
The owners have a clear vision of what they want from the business in the future
Experience in the retail trade
Weaknesses
As a new company without the correct promotion and marketing they may not reach the desired audiences
On the surface they look like just another retail outlet
Retail experience but limited business experience
Threat from online shopping
Opening after Christmas there is little superfluous money around.
Opportunities
Have a unique selling point in their environmentally friendly lifestyle ethos
Room to open a chain of shops which is something they are hoping for in the future.
Threats
Strong realistic competition from other clothing outlets
Online outlets I.e.; Ebay shops and discount sites.
Objectives
Using the SWOT analysis the objectives are as follows:
Promotional Objectives To raise public awareness of the shops opening and what it can offer that is different to any other shop of its kind.
Market share objectives To gain at least 5% of the market for independent clothing shops in Truro by the end of the first year.
To build relationships with other independent business within the city centre by complimenting and highlighting their services also.
To reach as large a market as possible and give people a shopping ‘experience’
Strategy and plan
Mallow supplies completely organic, fair-trade cotton based clothing, about a quarter of Mallow’s clothing range caters for leisure activities including outdoor pursuits. The shoe ranges they stock were specifically chosen for comfort and durability.
In order to promote the opening of their business, the owners have decided to tap into the fact that after Christmas there is always an increase of people wanting to get fit and lose weight.
On the day of opening Mallow have decided to organise a charity step-a-thon on their premises the first 25 people taking part will all receive a pair of gel insoles and a tote bag which will have the Mallow logo on the front. There will also be a 15% discount on offer for everyone visiting on the day.
A press release will be issued to the local media highlighting the benefits of a healthy lifestyle and in particular walking. It will highlight the fact that its free, relaxing, no need for gym membership, can be done with the whole family and chose the right place you can end it with a nice drink in the pub! This will lead on to saying about the importance of good footwear when you are walking any distance.
Data will be collected from numerous sources this will include, health experts and some one from the local rambling association. The net will also be used to source relevant information as well as other media sources such as lifestyle magazines.
To build relationships with other independent retailers Mallow owners have planned to stage a fashion show 6months into their first opening. This will gain interest and promote the business as well as help build relationships with other businesses, they have decided to invite a beauty salon which uses natural treatments, a hairdressers that uses vegetable based dyes, an independent jeweller as well as two fashion outlets which will compliment their own range. The fashion show will be to introduce a new Independent Lifestyle Scheme, a loyalty scheme that will allow shoppers who use the stores on the scheme to earn points that can be redeemed for goods within the network of chosen businesses. All the businesses will be ones that work to promote the fair-trade and environmental ethos that Mallow do.
To be sure to catch as many people as possible they will also be starting an online shop. The online shop will have everything that the shop itself has as well as a lifestyle section highlighting leisure businesses in the local area such as swimming baths, sports centres and health spas that will be included on the Independent Lifestyle Scheme (I.L.S)
Measurement and evaluation.
The coverage they get in the in local media
Interest in the step-a-thon
Membership interest for the I.L.S scheme.
Using data from Google Analytics as to the success of the website,
market research and yearly figure reports
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