Which consumer goods company faces a backlash over sponsorship and why?

Hope this is right this week, took me a while to find it this week, so have defiantly searched the media well!
Cadburys have struck a £20million deal to become a sponsor of the 2012 Olympic Games to be held in London. The Cadburys deal, which is called a “Tier-two” sponsorship will allow the confectionary giants to be the sole supplier of chocolate based products at the 2012 event.
The organisers of the Olympics are trying to use the games as a way to get young people excited and passionate about sport and exercise, and while Cadburys have promised to market the links it will have with chocolate and sport responsibly, fears have risen from health campaigners on the growing problems of child obesity and criticized the idea of a chocolate manufacturer being in such a high profiled position at the event.
"Chocolate, if in the wrong hands, can do huge damage," said spokesman Tam Fry of the National Obesity Forum "This kind of sponsorship throws out a fairly uncomfortable message that sport and sweets go together." (Businessjournal.com)
Cadburys were criticized five years ago for their “Get Active” campaign, where children were encouraged to consume chocolate in exchange for sporting equipment.
Todd Stitzer, the chief executive of Cadbury, has promised that there would be no chocolate giveaways associated with its Olympic sponsorship.

WITH CANON YOU CAN...

Which consumer electronics company scored highest at addressing social and environmental issues?

Climate Counts, a non profit organisation have scored Canon, the consumer electronics company, as highest at addressing the ever growing concerns of the global climate crisis. In today’s society there is growing importance for companies large and small to face up to the accountability they have surrounding green issues and cutting carbon emissions. It`s of the greatest importance for their credibility to be seen to be taking sizable measures to reduce their carbon footprint on the environment. Canon, whose European brand message is, “You can,” was praised for their measurable efforts in reducing their impact on global warming since the 1990s. Climate Counts, who believe that,"The climate crisis demands a much higher level of public awareness and action than currently exists.” Climate Count Website. Also believes that change must start with big businesses and praised Canon for their efforts to reduce energy use both from gas emissions and lowering their use of transportation. Canon has a clear 2010 vision that they have been working on since 2003. Canon has also been seen to be making real efforts to support public opinions on climate change by stepping up their public information campaign.

Stakeholders:
• Private owners or investors who have money in the company so will be interested in the performance.
• Government on a taxation level but also to know that environmental concerns and laws are being addressed. For example the new EU law for correct disposal of batteries.
• Customers will need to know those companies’ efforts in green issues wont effect the quality of the product and services being provided.
• Local communities will want to know what CRS activities are being undertaken and how this will benefit or affect them.
• Competitors will always be looking to a high profile company such as Canon for ways to improve their own services.
• Pressure groups will be looking to make sure that Canon keeps their environmental promises for the future.