WITH CANON YOU CAN...

Which consumer electronics company scored highest at addressing social and environmental issues?

Climate Counts, a non profit organisation have scored Canon, the consumer electronics company, as highest at addressing the ever growing concerns of the global climate crisis. In today’s society there is growing importance for companies large and small to face up to the accountability they have surrounding green issues and cutting carbon emissions. It`s of the greatest importance for their credibility to be seen to be taking sizable measures to reduce their carbon footprint on the environment. Canon, whose European brand message is, “You can,” was praised for their measurable efforts in reducing their impact on global warming since the 1990s. Climate Counts, who believe that,"The climate crisis demands a much higher level of public awareness and action than currently exists.” Climate Count Website. Also believes that change must start with big businesses and praised Canon for their efforts to reduce energy use both from gas emissions and lowering their use of transportation. Canon has a clear 2010 vision that they have been working on since 2003. Canon has also been seen to be making real efforts to support public opinions on climate change by stepping up their public information campaign.

Stakeholders:
• Private owners or investors who have money in the company so will be interested in the performance.
• Government on a taxation level but also to know that environmental concerns and laws are being addressed. For example the new EU law for correct disposal of batteries.
• Customers will need to know those companies’ efforts in green issues wont effect the quality of the product and services being provided.
• Local communities will want to know what CRS activities are being undertaken and how this will benefit or affect them.
• Competitors will always be looking to a high profile company such as Canon for ways to improve their own services.
• Pressure groups will be looking to make sure that Canon keeps their environmental promises for the future.