Green alliance

Green alliance

Established in 1979 as an independent registered charity.They rely on grants, donations and member subscriptions to fund a wide range of research and debate, with the end goal of making environmental issues priority in governmental planning and policy making. They work closely with government, parliament, and other NGOs to establish a sustainable and more environmentally friendly society for everyone.
Their main goals, according to their website;
• To make environment a central political issue.
• To integrate the environment into public policy and decision-making.
• To stimulate new thinking and advance the environmental agenda into new areas.
Green alliance have five main areas/themes that they concentrate their efforts on these are;
Climate change they believe in promoting a low carbon economy and social environment.
Green issues in the hope of changing opinions and attitudes to the way they live.
Greenwave is their planning and implementation of green living.
Politics pushing for commitment from the government to legislate these changes.
Waste and resources to radically change the way we rid of waste as well as cutting down on the ammount of waste we produce.

I emailed Green Alliance to find out how they communicate with their audiences. Karen Crane, Head Of Communications told me, “We are not a public facing organization as such, we specifically target decision-makers in government and work with business and other NGOs to do so. Our other, secondary audiences are the media, academia and consultants.”

They often work with major environmental organizations on strategic planning of potential policy initiatives. These organizations have included; The Co-operative, Groundwork, The Carbon Trust and RSPB. They use a group of associate consultants who are all experts in certain areas and are made up of groups such as lecturers and researches on environmental or sustainable development issues.
Green Alliance also have a membership scheme both for individuals and for businesses that allow interaction between greater audiences. There are currently 450 business who hold membership status.

“Our membership schemes provide intellectual and financial support for Green Alliance from individuals and businesses.” (Green Alliance website.)

Green alliance have an open policy on the publications they produce allowing anyone with interest to obtain copies. The publications include findings, recommendations and responses from policy-makers, as well as sections for the general public to air their opinion. They also produce an online E-news magazine and Inside Track, a magazine for members and supporters to cover events that will, or have already taken place.

Karen Crane also informed me that they have a part-time Media Advisor and through him they place comment and activity information in relevant media outlets.