I am not going on a placement this term. I thought it was a good idea to concentrate on other work as well during my placement time so decided to take the option of a desk-based project. It will be interesting to find out if this puts me at a disadvantage. In fact I think it already has because I really can't make my mind up on who to base the research on. I am hoping that writing this first blog may actually help me focus my mind. Originally I was going to base it on Finisterre a technical apparel company based in St Agnes in Cornwall. I choose this company because its close enough to visit for a cuppa and a chat, is a company whose work interest me, and because Jon said it would be a good idea and its always good to do as your tutor suggests isn't it? Then I started thinking about my dissertation and the work I want to carry out on the topic of the beauty industry and thought of...Ding Dong Avon calling. I started to look at the way Avon, as a direct- to- consumer company connect to their audiences and thought that I could kill two birds with one stone so to speak; information for a report and information for my dissertation. But I just can't get enthusiastic about what I am reading regarding the company. Probably cause I know I am not actually doing a placement and just writing remotely about them. Although I have found out quite a lot of information about Avon, general emails I have sent so far have drawn a blank. Jon has given me the details of someone who may be of some help but until I have definite questions to ask her I don't want to be sending waffle in her direction, especially when she is a friend of my tutor. So I have decided I am going to work doubly hard this week and come to a decision on Friday about my final report topic. I know my question will be to look at how they are using web 2.0 tools. I guess my first task therefore is to find out what web 2.0 tools actually are. That way I can hope to find an interesting angle for the report. Watch this space
From
Indecisive Ellie
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