The quick response I got from Ernie regarding my first set of questions may well have been a fluke because now I can't seem to get hold of them at all. I explained about my new job starting and sent a few more questions for him to think about before I got to organise a meeting. After another follow-up email as well as a phone call I still haven't been able to pin Ernie down for a chat. He was out of the office when I phoned. I think I just have to accept they are busy people at the moment and will get back to me in their own sweet time, the joy of relying on other people for information. Something I will have to get use to in the big bad world of communications. Some of the questions are not directly related to marketing alone so I think I am going to try and get hold of the office administrator for some of the answers at least.
Luckily the answers I got from Ernie first time around were very in depth so I have been able to make a good start on the report. I am also lucky enough to be basing my report around a company who do the majority of their work and communication online so I am able to get an awful lot of information from there. Today I am going to contact some of the online blogs which have featured reports and reviews on Finisterre so I can get an idea of the process Finisterre have used to get their products featured on these sites. I am also going to contact some of the people who regularly write on the Finisterre Facebook page to see what their relationship is with the company, consumer or otherwise.
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